Depending on the complexity of the mailing, a direct mail promotion can be planned, designed and delivered in a week or two. Because of this, direct mail marketers can be timely with their promotions, sending them in conjunction with other marketing promotions or in response to certain market conditions.
Few forms of media allow you to select very specific market demographics and target in on specific clientele. In direct mail you can also be location specific. Direct mail saves money by not mailing to unlikely customers and maximizes effectiveness by targeting likely consumers. Dependability With any promotion, the key is to ensure maximum delivery of message. With direct mail promotions, you are working with a fairly predictable delivery vehicle - the U.S. mail.
Direct mail promotions come in all shapes and sizes, from simple postcards to multi-dimensional shaped mailers. You can send your piece in a variety of sizes and shapes to offering direct mail promotion in unusual, eye-catching shapes that are somehow tied to the promotion itself.
The versatility of direct mail promotions also translates to affordability. Direct mail is anything but a "one size fits all" type of product. You can adjust the quantity and complexity of a direct mail marketing promotion to fit just about any (realistic) marketing budget.
With banner ads, magazine ads, billboard ads and the like, you are hardly guaranteed a look by your intended audience. But with direct mail, you can be nearly certain that people will see your message because they have to pull it from the mailbox. This kind of visibility is a big benefit of direct mail promotions.
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