Fitness
Attract new members! Kessler Creative can help you reach new members in a creative format. We target your audience and design, print, address and mail each piece - all for less than the cost of a postage stamp!
We can also help you with your social media and e-blasts! Let us incorporate your current logos and designs or create a whole new look for you.
Trends for 2012 and What To Market.
Is your fitness center keeping up with the hottest trends predicted for 2012? Be sure to consider a direct marketing campaign that promotes that you offer the services that are hot trends for 2012.
The top 10 fitness trends predicted by ACSM for 2012 are:
- Educated and experienced fitness professionals. According to the American College of Sports Medicine, it’s important consumers choose professionals certified through programs accredited by the National Commission for Certifying Agencies (NCCA).
- Strength training. Incorporating strength training is an essential part of a complete physical activity program for all physical activity levels and genders.
- Fitness programs for older adults. As the baby boomers approach retirement, they are eager to stay healthy and active. More classes are being designed to meet their needs.
- Exercise and weight loss. ACSM predicts health and fitness professionals who provide weight-loss programs will increasingly incorporate regular exercise and caloric restriction for better weight control in their members.
- Exercise and children. With childhood obesity growing at an alarming rate, ACSM sees the epidemic as an opportunity for fitness professionals to create programs tailored to overweight and obese children.
- Personal training. Education, training and proper credentials for personal trainers will become increasingly important to the health and fitness facilities that employ them.
- Core training. Distinct from strength training, core training specifically emphasizes conditioning of the middle-body muscles, including the pelvis, lower back, hips and abdomen – all of which provide needed support for the spine.
- Group personal training. In challenging economic times, many trainers are offering group training options.
- Zumba and other dance workouts.
- Functional fitness. This trend is toward using strength training to improve balance and ease of daily living.
Got a great center that has just what people are looking for? Then promote it with direct marketing that gets results…only with Kessler Creative!
Call today at 1-800-396-9393 or contact us at sales@kesslercreative.com
