Church Mailers & Postcards — Direct Mailing Services

There are so many channels churches can use for outreach that one of the most effective is often forgotten. Email and social media are undeniably effective but can’t replace church mailers and postcards. These are colorful, budget-friendly solutions for churches to connect with the community and invite people to attend services.

At Kessler Creative, we offer church mailer services. Our mission is to help your religious organization build a strong family of members, serve the community, and share important information with your target audience.

Why Use Church Mailers?

You can send church postcards to:

Announce upcoming events
Encourage new families to join or attend services
Offer encouragement
Share information about your missions and services to the community
Connect with specific demographic groups
Raise funds for various missions
Call people together for volunteer services

A physical mailer gives people something tangible. That postcard may end up on a refrigerator, bulletin board, or calendar, where it will serve as a visual reminder. That’s not something you can achieve with an email or social media post.

Additionally, church postcards can reach community members who aren’t very active online. You can also use them to supplement your digital outreach efforts. You can send us the artwork of your choice for your postcards, or we can help you design an attractive card that is memorable and attractive.

Attractive Campaign Mailers

We’re proud to offer your campaign digital marketing services. However, the center of any direct mail campaign is attractive political mailers. Each postcard can be customized with the name of the voter, images of your choice, and a tailor-made message.

Let us combine our design expertise with your message to create campaign postcards that get results.

Reliable Targeting

Campaign Tracking and Integration

Your direct mail campaign doesn’t have to stand on its own. It can be an important part of an omnichannel effort to reach your target voters via mail and online.

There are so many ways that this can be accomplished. For example, QR codes may be included on postcard mailers to connect people who receive your mailers to your campaign website or landing pages.

Additionally, the same messaging in your mailers can be continued through ads and other content on your social media pages. You can also location target social media ads to the same people who receive your postcards.

With a direct mail campaign, we can help you track who has received your mailers. Thanks to the integration, the data made available to you is even more powerful.

Imagine this. A customer receives your political mailer and scans a QR code. They provide their email address for future outreach, follow your campaign on social media, and perhaps even pledge a donation. You can track all of this back to a single mailer. Later, you’ll have the insights to know which campaigns got the best results and which did not.

Save on Postage

It was once common practice for campaign staff and volunteers to manually stuff stamped envelopes with political literature. These were hand-addressed and taken to the post office for delivery.

Not only was this method error-prone but it took forever. It was also extraordinarily expensive. Imagine paying full postal rate, often using double postage just to ensure items weren’t overweight.

With modern, direct mailing efforts the process is much more efficient. Mailers are printed with a verified address and marked with the precise postal amount. Postcards are carefully sorted as well. This means postal staff has less work to do and your campaign pays lower rates.

Build Trust with Church Mailer Services

Postcards and other mailers remain one of the most popular formats to use when communicating with your church's past, current, and future members.

There are many reasons for this, but trust certainly stands out. People tend to see printed materials like these as being more trustworthy and reliable than information they receive in other formats.

Maintain Campaign Budget Discipline
It doesn’t take long to learn that campaign budgets can get out of control quickly. Television and radio ads are effective. They’re also prohibitively expensive. On the other hand, mailers are much more cost-effective.
Avoid Wasting Time on the Wrong Audience
Other forms of advertising can cast an exceptionally wide net. In some cases, that’s a good thing. However, with most political campaigns that means your message is sent to people for whom your campaign is completely irrelevant. A direct mail campaign is perfectly geotargeted to reach your voters.
Voters Trust Direct Mail
If you want to bring voters to your side, you need to establish credibility. Overall, voters see direct mail campaigns as one of the most trustworthy forms of outreach. It’s simple and easy to consume. Voters can learn about you and your platform on their own time, at their own pace.
Direct Mail Gets Campaign Postcards to Your Target Audience
There’s no denying it. Voters become overwhelmed and frustrated by intense political campaigns. When those campaigns disrupt their television or video viewing experiences, they may change the channel or skip ads. Many people simply use ad blockers or premium subscription services that are free of any sort of advertising.
Direct mail is different. While no method is 100% guaranteed, your campaign mailers will absolutely arrive in each voter’s mailbox. That alone improves your chances of reaching that household with your message.

Church Postcard Services

If you decide to reach your audience with postcards, we’re here to help you every step of the way. Kessler Creative offers design services to ensure the postcards you mail are attractive and appropriate to your overall mission. We will also work with you to perfect the message included in your postcard.

Of course, all of this is done to ensure the final product is exactly how you want it. Some of our church clients prefer to supply their own content and artwork. Others rely on us to create the perfect postcard for them.

Uses for Church Postcard Services

Of course, postcards can be mailed to a very wide or precisely targeted audience at a low cost. However, this is just one use for these attractive advertisements. Many churches find other creative uses for postcards, including:

Providing them to members to pass along to friends and family
Placing on community bulletin boards
Including as part of welcome packets for new church members
Providing them to “welcome wagon” services
Using them as handouts at events

We are happy to print your postcards for church mailing services or any other purposes you choose.

Ensure People See Your Message

When someone receives a postcard, there’s no envelope acting as a barrier between them and your message. They immediately see the eye-catching artwork you’ve chosen or the message you’ve sent. In both cases, you’ve made an instant connection with them.

Meanwhile, a stuffed mailer could be disregarded as unimportant or thrown directly in the trash without any consideration at all.

Use Fewer Resources with Postcards

The lack of an envelope also means you have less paper to deal with, and there’s no “stuffing” involved. Postcards can be mailed as-is or distributed however you choose.

A Wide Array of Church Mailing Services and Products

Are you concerned that postcards aren’t the ideal solution for your church? No problem! We offer many other options for you.

Flyers
Weekly Bulletins
Retractable banners, yard signs, and more
Bible Study leader and participant books
Weekly Worship Guides

Church Direct Mailing Services

We’re proud of the work we do in the areas of design, printing, and digital marketing. However, Kessler Creative was originally built as a direct mail service provider.

Our team has years of experience in this niche, and it shows. While other printing and design companies add direct church mailing services as an afterthought, it’s the foundation of what we do.

We have the specialized equipment and knowledge that others don’t. You can expect quality, accuracy, and fast turnaround times if you work with us.

In addition to printing your postcards, we can address them for you using the mailing list you provide to us. Our direct mail services also allow us to prepare mail to be sent to one or more zip codes or other targeted areas. We can mail your printed deliverables for you or provide them to you for later delivery.

Save Money on Postage

Postcards are already one of the least expensive mailers available. In addition to that, we can help you save a significant amount of money on postage.

Because we are a full-service mail shop, we are able to take several money-saving steps. Your postcards will be sorted and include intelligent mail barcodes (IMB). Both of these will qualify you for discounts from the post office.

Reach Your Precise Audience with Church Direct Mailing Services

Who would you like to reach with your church postcards and mailers? If you’d like to cast a wide net, you can choose to send your mailers out to everyone in a specific zip code or neighborhood. The USPS even allows you to target mailers to homes according to age or household size.

Do you have your own mailing list? We’ll use mail merge to address your postcards or any other mailer to the list you provide to us. Thanks to targeting, you won’t waste printing or mailing costs sending mailers to people who are simply not in your target area or audience.

Merge Your Digital and Direct Mail Efforts

Good news! There’s no need to choose between print and digital outreach when it comes to connecting with your members and the community.

We know that people have different preferences when it comes to being contacted by churches and other organizations. Thanks to omnichannel marketing, you can reach people the right way using the medium they prefer.

Here are just a few options:

Including QR codes so recipients can connect online
Sending digital postcards via email
Matching the design of your postcards to landing pages
Target social media ads to mailing list recipients

Remember that in addition to offering design, print, and mailing services, we are also a digital marketing agency. This allows us to serve all of your outreach needs.

We’d love to form an ongoing relationship with your church. This will allow us to use data and other tools to help you improve your efforts to fulfill your church mission by reaching out to the community.

Let Kessler Creative Serve You

Churches provide people with an important source of comfort and community. They often assist those who wouldn’t otherwise receive help. Your direct mail campaigns help reach people who need you, play an important role in fundraising efforts, and keep the community informed.

Kessler Creative can help your church by designing and producing attractive postcards and mailers and preparing them for USPS mailing. We are also available to help you target your mailing campaigns and connect your digital and print outreach efforts.

We'd be honored to serve you whether you represent a large church body or a small community congregation. Contact us today for more information or a free quote.

Church Mailers & Postcards — Direct Mailing Services