Restaurant Postcard Mailers

So what makes a mailing campaign successful? Your name, logo, and other identifying information need not take up a ton of space on the mailer, but they should be prominently displayed. There are many goals in print advertising, and arguably, the most important goal is boosting sales and ongoing patronage.

However, you also want to increase recognition, and the best way to do that is by creating imaging that consumers instantly associate with your brand. Clear, consistent branding includes not only your name and logo but the font styles and colors you choose.

Consider distinctive and instantly recognizable branding elements like T-Mobile pink, the Nike swoosh, the Starbucks mermaid, and so on. However you choose to represent your brand through images, it’s important to include consistent elements across all marketing efforts as this will elevate recognition.

While you don’t want to include an abundance of reading material in your restaurant postcard mailers, you do need to include persuasive copy that gives consumers a reason to visit your location and sample your products and services. Bulleted lists or short paragraphs give you an opportunity to deliver engaging, bite-size snippets of information.

The ideal strategy with copy is revealing how taking action and visiting your restaurant benefits the consumer. You can certainly call out features that set you apart from competitors, but ultimately, your job is to identify customer pain points and offer solutions that improve their lives and their dining experience. How will your restaurant accomplish this goal?

Our talented and experienced team here at Kessler Creative collaborates closely with every client to get fully acquainted with your business and goals. This intimacy enables us to create targeted messaging that drives interest and boosts sales.

Whenever you’re working with a visual format, you need to place emphasis on creating a compelling layout and design, complete with engaging graphics. Images could consist of eye-catching photos of well-presented food and beverages, an attractive and welcoming restaurant interior, or even friendly staff serving satisfied guests.

Your imaging should always support written content and vice-versa. Tying all elements together to create cohesive messaging is an important part of creating an engaging and compelling experience for mailer recipients, whether they’re prospective customers learning about your business for the first time or customers who already patronize your establishment.

Imagine consumers receiving your restaurant mailers, deciding they want to visit, but then finding no information about your location. This is a worst-case scenario in advertising, because you’ve not only made it difficult for a customer to follow through with a desired action, but you’ve created a negative experience for them, which means new problems for you.

If consumers want to visit your restaurant, they have to take an extra step to search your location online. Most won’t bother, and in the process, they retain a negative impression of your brand. Including your location and contact information on postcard mailers is crucial to campaign success.

Mouthwatering photos of delicious food, along with a compelling list of reasons to visit a business location could be enough to bring in new customers. However, mailers give you the opportunity to draw prospective customers with compelling, money-saving offers.

One easy way to do this is by including coupons in your mailer. You could offer anything from dollars-off meal discounts, entree BOGOs, and even free drink desserts. If you elect not to trim potential profits by offering coupons, you can still get people in the door by including early bird and happy hours specials and other discount offerings.

The ultimate goal in restaurant advertising is encouraging consumers to complete a desired action. With mailers, your aim is probably getting those new customers in the door while convincing existing customers to return.

A call to action (CTA) is an essential part of your copy. After all, consumers aren’t mind-readers, so your expectations should be clear. Whether you want them to visit your location, call in a reservation, or download your online ordering app to their smartphone, a clear and concise CTA is a must.