A Deep Dive into Targeted Lists for Direct Mail

Targeted lists are critical to the success of any direct mail campaign. They help you increase response rates, generate more sales, and create more relevant messaging, amongst various other benefits. By taking the time to create a targeted list, you can maximize the effectiveness of your direct mail campaigns and achieve greater ROI. Here are a few ways that Kessler’s list capabilities can take your campaign to the next level.

Higher response rates: Targeted lists allow you to send your message to the people most likely to respond positively to your offer. This means you’ll get a higher response rate compared to sending your message to a broad audience.

Increased ROI: By targeting your audience, you’re more likely to generate sales from your direct mail campaign. This means you’ll get a better return on investment (ROI) compared to sending mail to a broader audience that may not be interested in your offer.

More relevant messaging: Targeted lists enable you to create more relevant messaging that speaks directly to your audience’s needs and interests. This makes your message more engaging and increases the likelihood that recipients will take action.

Improved brand reputation: Sending targeted mail shows that you’ve taken the time to research and understand your audience’s needs. This can improve your brand’s reputation and increase customer loyalty.

Reduced costs: Targeted lists help you save money by eliminating the cost of sending mail to people who are unlikely to respond to your offer. This allows you to focus your resources on the people most likely to generate sales.

Types of Targeted Mailing Lists

Real estate agents, financial institutions, healthcare providers, home service companies, restaurants, and retailers all use targeted mailing lists to reach the consumers that matter most. Below are some popular examples of targeted direct mail lists we can provide for your next campaign!

B2B Mailing Lists- Target businesses by location (radius, area code, city, county, state, or zip code), business type, or data such as the number of employees, annual income, number of years in business, NAICS code, and more.

New Mover Lists- New movers are often looking for local restaurants, plumbers, contractors, healthcare professionals, and other service providers.

When you need to find a specific audience for your next direct mail campaign, Kessler Creative can access hundreds of specialty mailing lists and demographic preference selects to find the best prospects.