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A Deep Dive into Targeted Lists for Direct Mail
Targeted lists are critical to the success of any direct mail campaign. They help you increase response rates, generate more sales, and create more relevant messaging, amongst various other benefits. By taking the time to create a targeted list, you can maximize the effectiveness of your direct mail campaigns and achieve greater ROI. Here are…
Read MoreNew Mover Marketing
Business owners, executives, and marketers alike are always trying to find ways to tap into new markets that will benefit their brands. One of these markets is the new mover market. New movers are big spenders, on average spending upwards of $10,000 within the first 6 months of moving on new services and products. With approximately 30 million Americans,…
Read MoreMarketing in Finance and Accounting
We are fresh into 2023, which means tax season is fast approaching, and all the financial planning and accounting that comes with it. Now makes for the perfect time to enhance your direct marketing strategy if you are in one of these industries to gain more clients for the season. What to Prioritize Variable Data…
Read MoreData Analytics 101
Ever since the digital age of business arrived, data analytics has come to the forefront of decision-makers’ minds everywhere. Companies of all sizes and industries are turning to analytics to make informed decisions not only for marketing but also for other areas of business such as operations, production, human resources, and others. If you want…
Read More2023 Marketing Trends
Whether you’re a seasoned professional or new to your industry, it’s crucial to incorporate the latest marketing trends into your strategy to stay competitive and relevant in today’s dynamic marketplace. What consumers want, need, and expect from brands today looks nowhere near like what it did five years ago. Here is a quick glimpse into…
Read MoreHow to Perform a Case Study
One of the main interests of business owners is finding ways to prove what they offer is superior compared to the competition based on the results their products render customers. It’s not a surprise in the business world that you must first earn a level of trust with a prospective customer before you secure their…
Read MoreHow Leveraging Data Improves Your Marketing
Marketing has taken a fundamental turn since big data came to the forefront of decision-makers’ minds over the years. Successful marketers have now strayed away from gut feelings and experience while turning to their data when thinking about marketing strategy. Marketing managers today must fully understand their target audiences’ needs to take full advantage of…
Read MorePutting Security First in a Data Driven World
What We are Discussing Any business that has a digital footprint is likely to deal with consumer data at some level which involves personal information. This consumer data can take many forms, each having different methods for handling and securing. While large corporations have an abundance of resources to deal with all forms of data,…
Read MoreDedicated to the Data: An Interview
Today’s world is data driven. It is very difficult if not impossible to make meaningful decisions and enjoy quality results if data containing various precarious details about daily operations isn’t managed properly. Direct mail requires tedious data sorting and tracking to ensure a finished products arrives on time, to the right person, and at a…
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