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Still Powerful, Still Relevant: Direct Mail
In a digital world powered by electricity, how can direct mail, made of only paper, have enough power to survive? We will elaborate on just a few of the reasons, but what is key to note is that they are all based on one common factor: direct mail will always have…
Read MoreEffective Copy: Direct Mail’s Backbone
Graphics and design are extremely, extremely important to the success of a direct mail campaign. However, the written word is an aspect of direct mail that can never be overlooked. Without well-written copy to deliver your campaign’s message, the accompanying graphics will fall utterly flat. While it is true that…
Read MoreTop 3 Again: Kessler Creative at the Top for 2nd Year Straight
Kessler Creative has again been ranked in the top three in Jacksonville Business Journal’s annual Marketing & Advertising “The List” for 2015! This well-deserved recognition displays how people understand that we offer more to our clients than just our nationally recognized direct mail abilities. Our marketing services are always evolving and we continue to successfully…
Read MoreYour Direct Mail Campaign: Brochures or Postcards?
You have begun the process of developing a new direct mail campaign. Now you need to decide what medium will be used to deliver your message. You’ve determined either a brochure mailer or a postcard mailer are the two most likely choices, but which choice is better for YOUR campaign? Is it the informative…
Read MoreDirect Mail Works: 3 Reasons Postcards Work
Utilizing direct mail as a marketing tool is a proven way to both obtain new customers and to get your existing customers to return for repeat business. Effectively using direct mail marketing is a key tool for businesses that are trying to make the most of their marketing budget. With that in…
Read More5 Methods to Make Direct Mail More Effective
Get the Most Out of Your Direct Mail The primary purpose of a direct mail campaign is to transform receivers of your campaign into purchasers of your product or service. Working with an experienced direct mail company to develop an effective mailer is absolutely essential to your campaign’s success. However,…
Read MoreIs Your Current Mailing Company Hurting Your Campaign?
Are you getting the sense that your direct mail campaign isn’t having the effect you hoped? Getting the feeling that your mailing company is the reason for this? Here are a few different indicators that making the switch to a new mailing company is the cure your ailing campaign has been looking for. Campaign results…
Read MoreMaximizing Direct Mail ROI: DIY or Use a Mailing Company?
Can employing the services of a mailing company actually improve your direct mail campaign’s return on investment (ROI)? Small businesses often try to take on the task of creating their own direct mail in an effort to save themselves the cost of using a mailing company. Trying to do this…
Read MoreIn the Spotlight
As a widely recognized leader in the design, printing, advertising and mailing services industry, Kessler Creative has been constantly commended for its determination to achieve excellence. Through the years, that determination has led to our acquisition of state of the art digital imaging and printing equipment as well as the…
Read MoreTop 10 Reasons to Try Direct Mail
In challenging economic times, businesses are allocating their marketing investments more into direct marketing. It doesn’t matter what type of business it is, the common goal of business owners is to acquire more clients and grow sales. Direct mail is the proven avenue to achieve those goals. So here are…
Read MoreDesign: It’s Important For Your Business
The First Impression Matters! In the business world, first impressions do matter and for some companies it can mean the difference of gaining a new client or having them go elsewhere. Just like you go out of your way to impress a client with your services or customer care, you…
Read MoreControl the Outcome of Your Direct Mail Campaign
First-time direct mail clients often ask this question: What response rate can I expect from my direct mail? Understanding rates and statistics are beneficial to helping you manage your expectations. According to the Direct Marketing Association, the average response for a direct mail campaign is around 2-4% depending on the…
Read MoreHow to Keep Your Customers
Getting new customers can be a challenge but what about keeping the ones you have? You’ve heard it said that it’s cheaper to keep a customer than to go out and get a new one so how can you make sure that you keep the valuable customers that you do…
Read MoreDesign Matters
Here are three marketing rules every business should know about. Before you start your direct mail campaign, launch your new website, or print flyers for your upcoming events, consider these principles. Why Design is Important In the business world, first impressions do matter and for some companies it can mean…
Read MoreHow to Build and Maintain an Effective Email List
Email marketing is a great way to stay in touch with your clients and keep them informed of news and special offers. It is cost-effective and offers one of the highest ROI. But for an email campaign to be effective, there has to be an uptodate email list. There are…
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