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Optimizing Direct Mail Frequency
Any direct mail campaign should include multiple drops to achieve the most efficient response and conversion rates. Just as digital ads, if you aren’t hitting your target customer multiple times, you’re wasting valuable impressions. The most agreed upon frequency of direct mail drops is 3 hits per customer with an…
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A Deep Dive into Targeted Lists for Direct Mail
Targeted lists are critical to the success of any direct mail campaign. They help you increase response rates, generate more sales, and create more relevant messaging, amongst various other benefits. By taking the time to create a targeted list, you can maximize the effectiveness of your direct mail campaigns and…
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Tips From Our Award-Winning Designers
It’s time to tap into your creative genius! When crafting a direct mail campaign, an eye-catching design is critical to your response rate and return on investment. To help you design your perfect mail piece, we asked our designers to compile the following tips: Choose the right size: Every successful…
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Direct Mail: Trash or Treasure
Is direct mail just something else to spend money on, or is it the piece that’s missing from your strategy to take you over the top? Direct mail marketing offers many benefits to companies in any industry, even in the digital world we live in today. Email, display ads, and…
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Costly Direct Mail Mistakes to Avoid
Did you know that direct mail has a response rate up to 30 times higher than email? That’s right — a good direct mail campaign can massively boost business and help get your brand in front of the right people. However, it’s not as simple as throwing together a quick…
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Boost Your ROI With These Copywriting Tips
Copywriting is the backbone of all marketing efforts that aim to drive the actions of the buyer decision process toward achieving your goals. Whether those goals are to get more leads, schedule more sales calls, convince someone to buy your products or services, or introduce new solutions into a new…
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Top Mailing Hacks to Separate Your Brand
In today’s digital age, it can be easy to forget how effective direct mail is and its role in making your business more profitable. Kessler Creative has pushed the barriers of direct mail for over 15 years, constantly innovating and reducing stress on our clients. Even with our expertise and…
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New Mover Marketing
Business owners, executives, and marketers alike are always trying to find ways to tap into new markets that will benefit their brands. One of these markets is the new mover market. New movers are big spenders, on average spending upwards of $10,000 within the first 6 months of moving on new services…
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A Love Letter to Our Clients
While Valentine’s Day tends to focus on romantic love, at Kessler Creative, we believe that love is infinitely more than romance. It’s in the daily, intentional decision to do the right thing that leads to trust within our relationships with our beloved clients. So, this is our little love letter…
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Marketing in Finance and Accounting
We are fresh into 2023, which means tax season is fast approaching, and all the financial planning and accounting that comes with it. Now makes for the perfect time to enhance your direct marketing strategy if you are in one of these industries to gain more clients for the season.…
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A/B Testing Guide
A/B testing compares two versions of something to figure out which performs better. This testing method helps marketers with questions like, “What is most likely to make people visit my website? Or buy our product?” It’s used to evaluate everything from website design to email blast headlines. In A/B testing,…
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Data Analytics 101
Ever since the digital age of business arrived, data analytics has come to the forefront of decision-makers’ minds everywhere. Companies of all sizes and industries are turning to analytics to make informed decisions not only for marketing but also for other areas of business such as operations, production, human resources,…
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2023 Marketing Trends
Whether you’re a seasoned professional or new to your industry, it’s crucial to incorporate the latest marketing trends into your strategy to stay competitive and relevant in today’s dynamic marketplace. What consumers want, need, and expect from brands today looks nowhere near like what it did five years ago. Here…
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How to Perform a Case Study
One of the main interests of business owners is finding ways to prove what they offer is superior compared to the competition based on the results their products render customers. It’s not a surprise in the business world that you must first earn a level of trust with a prospective…
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Why Communication is Your #1 Asset in Business
The importance and fundamental role of communication skills in business can’t be overstated. While there is a myriad of skills required to be successful, communication firmly stands above the rest. While it can be easy to get caught up in the operations side of things without the skills to create,…
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