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Features vs. Benefits
Crafting “the sell” is a vital part of designing your direct mail piece. A common tendency when designing the mail piece is to sell the features of the product or service. While this is an informative way to promote a product or service, the features generally do not strike an…
The Value Propositions of Direct Mail
Direct mail is far from out of style! Creative designs and innovative technological engagement efforts have set direct mail as a powerful and response-driven strategy. Direct mail can generate response and deliver a higher ROI with a detailed plan and measurable goals in place. Let’s take a quick look at…
A Seamless Marketing Campaign
Creating a seamless experience in this highly-distracted world is very important direction for any marketing campaign. Consumers are accustomed to using multiple channels to garner the information they need, and they want to be able to jump between different channels to continue their experience. Marketers have found that print and…
Design: The Difference Between Campaign Success and Failure
Good design matters in business branding. What would McDonald’s be without its golden arches? What would Target be without its signature and simple red target? One of the most crucial parts of your marketing strategy is a cohesive brand that customers instantly recognize by your signage, direct mail, and emails.…
Questions to Ask Yourself When Crafting the Offer
40% of a successful direct mail campaign is “The Offer.” As you’re generating your perfect mailing list, craft an offer that your audience simply cannot refuse. A well-crafted offer can truly make a campaign. Here are some questions to ask yourself when crafting the offer. What’s the plan? Before you…
The Marriage of Mail and Mobile
Marketers and mailers are consistently on the pursuit to find unique and creative ways to drive business. This effort includes a compelling design, interesting shapes or samples. In this highly digital world, mailers have found an innovative way to make a printed piece interact with technology whilst remaining in the…
The Power of Personalized Printing
Have you ever received a personalized piece of mail that had your name included in the content? Perhaps you received a piece of mail from a jewelry store and as part of the design, it said “Hi (your name), don’t you want to stand out from the rest?” Did you…
6 Tips to Improve Response Rates
6 Tips to Improve Response Rates The objective of print marketing and direct mail is to generate response, which in turn will hopefully lead to customer retention and loyalty. Often, businesses will spend a lot of money on a print marketing campaign and disregard the key drivers for response, resulting…
5 Mistakes That Will Sink Your Direct Mail Ship
Direct mail campaigns are beautiful vessels that will deliver your company to new and prosperous places. Like a ship’s sails capture the wind and propel it through the water, an effective direct mail piece will propel your campaign and bring your business the benefits of successful direct mail efforts. However, making these five…
5 Suggestions for Writing Copy
All the elements on a piece of direct mail must work together to produce a complete and engaging marketing piece that will call for consumers to act. Writing copy for direct mail is a tricky act, as you only have a few seconds to get the consumer’s attention. 5 Tips…
Color Sells
Color Sells We’ve discussed the 40/40/20 rule, which is a suggested formula for creating campaign success with 40% of your campaign is the data/mailing list, 40% is the offer, and 20% is the creative. Let’s look at a portion of that 20% creative aspect. If the average consumer spends 2-5…
A Formula for a Direct Mail Campaign
What do a sturdy house, a successful business and a direct mail campaign have in common? A good foundation. Marketers and businesses developing their marketing strategies are trying to reach the same goal: a strong ROI. So, where should you start? Try this simple formula for building a complete direct…
The Offer: $-Off vs. %-Off
“Get 50% off!” “Get $50 off!” Which offer will be most effective? These two statements seem equally attractive because our consumer’s eyes are trained to locate discounts, deals, and offers. We often wait until we find the best deals available. Discount-based promotions have been used to attract customers since the…
What paper does to communicate about your brand.
The tactile feel of the printed piece unlocks our brains (often unconsciously) and taps directly into our thoughts and emotions. Take Your Next Project From Good To Epic We are all living in a hyper-digital world, in which thousands of marketing messages are being hurled at us (sometimes all at…
4 Key Tips for Success in Direct Mail Marketing
Tips For Direct Mail Success In direct mail marketing, success can be measured in a multitude of ways, depending on the purpose of your campaign. The most important element to keep in mind, like with almost any marketing effort, is the human element. The following tips will shine some light…