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Jax for Javi Reception held June 28 in Mandarin
Kessler Creative played host to a gathering of Northeast Florida business owners and community leaders last evening in support of a long-time Kessler Creative customer, Javier Manjarres. Javi, as he’s known to family and friends is a 2018 Republican Candidate for Florida’s 22nd Congressional District of The United States House of…
Print Evolution Offers New Opportunities for Advertisers
Today’s printing industry is quickly evolving and is no longer segmented as it was just a few years ago. Signage or sign printing is no longer the scope only of sign companies any more than direct marketing programs are only for commercial printers. These days, variation is the key to…
4 Tips for Using Deadlines to Increase Consumer Response
Have you ever received a mail piece that gave you no reason to act immediately? Where did that mail piece end up? Without a sense of urgency or a deadline, your consumers virtually have no reason to act on your offer, leaving your response rates in the trash can with…
Informed Delivery Expands the Reach of Direct Marketing
Continuing the conversation to help our clients and colleagues gain insight into the benefits of the USPS Informed Delivery program, let’s look into how direct marketers can use the program to add touch points, increase impressions and digitize direct mail campaigns. From our last post, we learned Informed Delivery provides eligible residential…
Informed Delivery – Something New
Have you ever you ever wished there was a camera in your mail box? It’s here! And yes, there’s an app for that… Just when you thought Facebook, Instagram and Snap-Chat are surely the prime candidates for the most pictures taken and posted online daily; not even close. In fact,…
USPS Honors Kessler Creative at NPF
The United States Postal Service recently honored Kessler Creative at the National Postal Forum, held in San Antonio, Texas May 6-9, 2018. As one of fourteen award winners nationwide for innovation and industry best practices, the Mailing Innovation and Digital Award recognizes companies which have disrupted the mailing landscape and created innovative…
Creating Consistency in an Omni-Channel Marketing Campaign
Marketers recognize the importance of creating a seamless experience for their customers – an experience that allows customers to “jump” from platform to platform and receive the same information while continuing the sales process. The company must present themselves in a trustworthy manner, so the customer knows they are buying…
The Tangible Benefits of Direct Mail
In a world dominated by digital marketing, direct mail stands out as one of the few marketing channels that provides a truly tangible experience. Its physical nature allows it to cut through the clutter of emails, social media ads, and pop-ups, making a lasting impression on your audience. At Kessler…
Features vs. Benefits
Crafting “the sell” is a vital part of designing your direct mail piece. A common tendency when designing the mail piece is to sell the features of the product or service. While this is an informative way to promote a product or service, the features generally do not strike an…
The Value Propositions of Direct Mail
Direct mail is far from out of style! Creative designs and innovative technological engagement efforts have set direct mail as a powerful and response-driven strategy. Direct mail can generate response and deliver a higher ROI with a detailed plan and measurable goals in place. Let’s take a quick look at…
A Seamless Marketing Campaign
Creating a seamless experience in this highly-distracted world is very important direction for any marketing campaign. Consumers are accustomed to using multiple channels to garner the information they need, and they want to be able to jump between different channels to continue their experience. Marketers have found that print and…
Design: The Difference Between Campaign Success and Failure
Good design matters in business branding. What would McDonald’s be without its golden arches? What would Target be without its signature and simple red target? One of the most crucial parts of your marketing strategy is a cohesive brand that customers instantly recognize by your signage, direct mail, and emails.…
Questions to Ask Yourself When Crafting the Offer
40% of a successful direct mail campaign is “The Offer.” As you’re generating your perfect mailing list, craft an offer that your audience simply cannot refuse. A well-crafted offer can truly make a campaign. Here are some questions to ask yourself when crafting the offer. What’s the plan? Before you…
The Marriage of Mail and Mobile
Marketers and mailers are consistently on the pursuit to find unique and creative ways to drive business. This effort includes a compelling design, interesting shapes or samples. In this highly digital world, mailers have found an innovative way to make a printed piece interact with technology whilst remaining in the…
The Power of Personalized Printing
Have you ever received a personalized piece of mail that had your name included in the content? Perhaps you received a piece of mail from a jewelry store and as part of the design, it said “Hi (your name), don’t you want to stand out from the rest?” Did you…