The Kessler Blog

A Letter to Our Clients: Happy International Client’s Day

March 18, 2022

Kessler Creative has been providing direct marketing services to businesses nationwide for over 15 years, all the while building lasting relationships with clients who we consider family. This International Client’s Day, we’d like to let you know how much your business truly means to us. To put it simply, Kessler…

Read More

#Breakthebias, a Kessler Story

March 11, 2022

At Kessler Creative, we are committed to promoting inclusion in the workplace and advocating for women’s rights. While one day is not enough to celebrate women and their achievements, we observe International Women’s Day each year to remind ourselves of how far women have come, and what else needs to…

Read More

Dedicated to the Data: An Interview

February 18, 2022

Today’s world is data driven. It is very difficult if not impossible to make meaningful decisions and enjoy quality results if data containing various precarious details about daily operations isn’t managed properly. Direct mail requires tedious data sorting and tracking to ensure a finished products arrives on time, to the…

Read More

Direct Mail: The Love Letter of Marketing

February 16, 2022

In today’s ever-expanding digital age, businesses are having to adapt quickly to keep up with current trends and practices for marketing to their consumer audiences. While the influx of digital ads, social media, and e-blasts have been significant, direct-mail is still a large player. You might be asking yourself; how…

Read More

Direct Mail and Politics

January 24, 2022

Get Your Message to Voters Political Mail is an easy way to promote candidates and get messages to voters. Flyers, brochures, letters, and postcards are cost-effective, memorable ways to send political direct mail to your target audience. If recent elections have taught us anything, it’s that the political environment is…

Read More

Reach Your Audience with a Targeted Direct Mailing List

January 21, 2022

The mailing list is one of the most important aspects of any direct mail campaign. Get your message in front of the right audience, and you’ve won half the battle. Send your message to the wrong people, and your campaign can take a turn for the worst. Targeted mailing lists…

Read More

Being Thankful in the Workplace

November 24, 2021

With the Thanksgiving holiday fast approaching, now is the time to recognize all that we are thankful for. Being thankful, however, is not only important during this festive season, but also plays a powerful role in the workplace! While showing gratitude in the workplace has been proven to boost individual…

Read More

Paper Prices Continue to Rise

November 4, 2021

The pandemic has caused dramatic shifts in operating patterns within the paper industry. This has produced fluctuations in pulp and paper supply/demand, and recurring price increases. While manufacturers and distributors have absorbed some of this increase, prices for paper products that use pulp have risen 7 to 15 percent across…

Read More
Kessler creative holiday marketing campaign

Kickstart Your Holiday Marketing

October 27, 2021

With the holiday season around the corner, it’s time for marketers to begin brainstorming new ways to stand out from the competition. In today’s ever-changing environment, it’s important to begin planning for the holidays well in advance. You may think it’s too soon to launch your holiday marketing strategy and…

Read More

Selling the Experience: An Interview

October 25, 2021

Within a company, the sales department plays a crucial role in the success of the business. Their unique role is to bridge the gap between the prospect’s needs and the products/services that fulfill those needs. Excellent salespeople not only generate the sales, but they also leave a long-lasting impact on…

Read More

Why Choose the Right Paper?

September 27, 2021

When creating a direct mail piece, choosing the right paper can make or break your campaign. Paper options are virtually endless! Paper weight, color, and finish only scratch the surface of what’s possible. Paper stocks have nearly any characteristic you can imagine. Ultimately, whatever paper you choose for the job…

Read More

Perfecting the Call to Action

September 24, 2021

Learn More. Click Here. Add To Cart. How do these phrases make you feel? Do they make you want to click on a button or link? If you answered yes, they are doing their job effectively! With the right message, these phrases urge you to take action — whether that’s…

Read More
Intelligent Mail Barcode

Intelligent Mail Barcodes (IMb) – What Are They and Why Are They Important?

July 29, 2021

You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines. But what do they really consist…

Read More

The Finish Line: An Interview

July 21, 2021

It is always a reality that every beginning of a project will surely have an end. In a well-organized industry, every stage of production requires specialty and professional individuals. One of the most crucial stages is the finishing stage. At this stage, final and important steps are taken to bring…

Read More

BOLD AND BRIGHT: WHY THIS DIRECT MAIL CAMPAIGN WORKS

June 28, 2021

While many businesses often overlook the impact of direct mail marketing, statistics show that it is still one of the most effective marketing tools today. Not only is direct mail great at generating new leads and retargeting old customers, but it also creates brand awareness. To this day, direct mail…

Read More