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What is Multi-Touch Marketing?
Multi-touch campaigns reach your target with a consistent message in a variety of formats to reinforce your brand and message. With a multi-touch campaign you can maximize effectiveness by reaching out to prospects in a variety of ways at one time. One example would be to start with a postcard…
The Rule of 7
In the marketing world there is a rule of thumb that says until a recipient has seen your message at least 7 times, they won’t even realize you exist. This is called The Rule of 7. Certainly there are some exceptions to this rule but the basic premise is true. Most…
Are You Throwing Your Marketing Dollars Out the Window?
If you own a swimming pool supply company why would you spend even a penny on those who don’t own a pool? If you are not using direct mail marketing with targeted consumer mailing lists, you could be spending up to 90% of your marketing dollars on people who will never need or…
Is Your Company Built to Last?
This is a tough question especially in tough times. We all know that everyone’s budget has been cut and every business is looking for a way to spend their money in the most profitable way possible. So the question is: How do I as a small business owner build a…
How to Make Your Business Stand Out
When sending out a direct mail campaign, how can you be sure that your business will catch the attention of the person receiving your mail? How can you stand out among other companies that are similar to yours? Start by focusing on what makes you different! Make your business stand…
How to Create the Perfect Offer
When sending out a direct mail campaign, coming up with just the right offer can be tricky. You want to offer something significant so people will be attracted but at the same time not give away too much so that you end up losing money. There is also the aspect…
Targeted Mailing Lists vs. Saturation
Targeted and Saturation mailing lists both save you money on traditional first class postage but which type of mailing list would get your business better results? Which mailing list would reach the customers you want to reach? Do you have a regional focus with local customers? Do you have a…
Find Your Perfect Customer
If you are going to spend money on a direct mail campaign you want to make sure that you send it to the right people. Having a mailing list that is targeted to the right customer is crucial in the success of your marketing campaign. Maybe you are unsure of…
Direct Mail Checklist
Ready to start your direct mail campaign but want to make sure you don’t forget any of the important details? Below is a checklist of some of the most important things you need to know before, during and after your direct mail campaign. At Kessler Creative you are not on…
Tracking Your Direct Marketing Campaign
Improving future campaigns depend on tracking this one If you run really fast you’ll end up out of breath, but that’s all you’ll know. You won’t know how fast you ran. You certainly won’t know if you ran faster than you did the last time. You won’t know whether your…