Direct Mail

As you’re crafting your next marketing campaign, you’ll likely consider plenty of avenues to connect with your desired audience such as email, social media, website, and other digital content. However, with so much digital clutter, you might ask yourself, “is my message standing out from the mass amounts of ads my audience is receiving?” If…

Consumers are busier today than yesterday and busier tomorrow than today. From the moment their morning alarm wakes them, clients are already scrolling through notifications, emails, and texts. They have barely been awake for a few minutes before dozens of ads have hit their screens. This does not even include the total amount of ads…

Political campaigns are among the toughest marketing strategies to construct. Not only are you working to persuade voters that what you stand for and what you plan to do is more enticing than your opponents, but you also must find a connection with the right individuals while building trust that you are what the community…

What is IP Targeting? IP targeting is a high-tech, smart digital marketing tool for delivering virtual content that is a great way to enhance your direct marketing campaign with Kessler Creative. It works by using IP addresses, which are found across every wi-fi network, to differentiate and filter for a more accurate desired target demographic.…

In today’s ever-expanding digital age, businesses are having to adapt quickly to keep up with current trends and practices for marketing to their consumer audiences. While the influx of digital ads, social media, and e-blasts have been significant, direct-mail is still a large player. You might be asking yourself; how do I get my audience…

Get Your Message to Voters Political Mail is an easy way to promote candidates and get messages to voters. Flyers, brochures, letters, and postcards are cost-effective, memorable ways to send political direct mail to your target audience. If recent elections have taught us anything, it’s that the political environment is more heated than ever. Close…

The mailing list is one of the most important aspects of any direct mail campaign. Get your message in front of the right audience, and you’ve won half the battle. Send your message to the wrong people, and your campaign can take a turn for the worst. Targeted mailing lists help you reach the right…

You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines. But what do they really consist of and why are they…

While many businesses often overlook the impact of direct mail marketing, statistics show that it is still one of the most effective marketing tools today. Not only is direct mail great at generating new leads and retargeting old customers, but it also creates brand awareness. To this day, direct mail is still one of the…

In today’s Digital World, everyone is experiencing Digital Overload (seeing too much digital media). Digital marketing experts estimate that most Americans are exposed to 4,000 to 10,000 digital ads every day! Competing for the attention of your potential customer is getting tougher and tougher! One particular customer segment companies are attempting to target due to…