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BOLD AND BRIGHT: WHY THIS DIRECT MAIL CAMPAIGN WORKS
While many businesses often overlook the impact of direct mail marketing, statistics show that it is still one of the most effective marketing tools today. Not only is direct mail great at generating new leads and retargeting old customers, but it also creates brand awareness. To this day, direct mail…
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Millennials and Mail
In today’s Digital World, everyone is experiencing Digital Overload (seeing too much digital media). Digital marketing experts estimate that most Americans are exposed to 4,000 to 10,000 digital ads every day! Competing for the attention of your potential customer is getting tougher and tougher! One particular customer segment companies are…
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Take Informed Delivery to the Next Level
Hopefully you’ve had the chance to sign up for Informed Delivery, a free service from the United States Postal Service that sends you a daily preview of what’s coming to your mailbox. The USPS scans the front image of a letter-size mailpiece that runs through their automatic mail sorting system,…
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Designing to Sell: An Interview
It’s true: good design attracts good customers. Understanding how design plays a critical role in your marketing and sales campaign is crucial. We sat down with Creative Director Kim Collier to learn more about designing to sell! Kim Collier is the new Creative Director here at Kessler Creative, but she…
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Kessler Creative Wins ‘Best Ad Agency’ in Folio Weekly’s Best of Jax 2020
It’s no secret that 2020 presented challenges far beyond what we could have imagined. And through it all, our team kept their heads up and focused on serving our clients as they navigate these tricky waters. We’re so proud of the Kessler Creative family. That’s why being named Folio Weekly…
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Repetition is Key!
How many times have you seen an ad for a company you’ve never heard of and immediately leapt to buy from them? If your answer was anywhere from rarely to never, then you’re not alone. It’s well known in the marketing industry that, while your first interaction with a customer…
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5 Ways to Stand Out in a Mailbox
Make Your Mail Stand Out In 2019, the USPS sent 75.7 billion pieces of marketing mail to mailboxes nationwide. That’s a full 53% of all mail delivered last year, reaching approximately 160 million delivery points. Even though mail volume across the board has dropped about 31.4% since 2000, Americans still…
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Planning Your Non Profit End of Year Appeal Campaign
It’s winter. The air is turning crisp, the holidays are approaching, and end-of-year appeals for nonprofits are finally upon us. Giving Tuesday falls on December 1st and marks the beginning of the most profitable season for charitable organizations, accounting for roughly [17% of all yearly donations. It’s the perfect time…
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Jacksonville Jaguars & Kessler Creative Team Up!
Duuuuuuuuval! Here in Jacksonville, you can hear that battle cry throughout the town — on game day and otherwise. It’s a symbol of unity, of strength, and of a shared commitment to our community. It’s most closely associated with our NFL team, the Jacksonville Jaguars. The Jacksonville Jaguars joined the…
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USPS Announces 75th Postmaster General
USPS announces the next Postmaster General! I am excited to hear the Board of Governors has selected the 75th PMG, Louis DeJoy. It has been quite the process since last year when the current PMG, Megan Brennan, announced her retirement and the decision was made to search outside of the…
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A Meeting of Insights
If you are a business leader, you owe it to yourself, your company, and your community to make sure the women and men running your city, state, and speaking for your area on a national level know your needs and the needs of your industry. If there ever was a…
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Jax Together Yard Signs – Thanking Essential Workers
Starting 4/16/2020, Kessler Creative is teaming with other local businesses to let our community say Thank You to our Essential Heroes. Kessler Creative is giving away up to 1000-yard signs for our community members to put in their yards telling our essential heroes thank you for the job they are…
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Print is Essential — Print in the Time of COVID19
It’s a strange time. Shops are closed. Grocery store shelves are empty. Hand sanitizer is impossible to find. Printed warnings and social distancing reminders are everywhere. And in the midst of it all, a majority of American workers are trapped in their houses, waiting to see if they’ll have a…
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QR Codes: A Comeback Story
Remember when QR codes were on everything? They popped up on billboards, on the sides of trashcans, and even (on tombstones). It seemed everyone wanted a taste of this exciting, new way to engage with customers. Then, just as suddenly as they arrived, they were declared dead. The problem was they…
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Why Direct Mail Should Be in Your Mix
Adding direct mail to your existing marketing efforts increases the awareness of your brand, routes traffic to your physical location, your website, your social media pages and increases your customer base. If you are new to direct mail, your first move with a direct mail campaign should be defining goals…
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