Request a Quote The Kessler Blog
What paper does to communicate about your brand.
The tactile feel of the printed piece unlocks our brains (often unconsciously) and taps directly into our thoughts and emotions. Take Your Next Project From Good To Epic We are all living in a hyper-digital world, in which thousands of marketing messages are being hurled at us (sometimes all at…
Read More4 Key Tips for Success in Direct Mail Marketing
Tips For Direct Mail Success In direct mail marketing, success can be measured in a multitude of ways, depending on the purpose of your campaign. The most important element to keep in mind, like with almost any marketing effort, is the human element. The following tips will shine some light…
Read MoreChoosing Your Mail Method: Targeted or Saturation?
Determining the best “mail method”, or how your direct mail campaign is going to be delivered, is vital to the success of your company’s direct mail efforts. There are two main types of mail methods: targeted and saturation. Understanding the differences between these methods will help you determine which one of these campaign types will…
Read MoreDirect Mail Works: The Power of Frequency
There are many factors that go into the development and execution of a successful direct mail marketing campaign. The first things that come to mind are the physical, visual elements: type of piece, size of the piece, graphics and design, copy, call-to-action, etc. However, another crucial aspect of a direct…
Read MoreHow to Take Advantage of Seasonal Marketing
Every season has its advantages for marketing to clients. From the start of a new year, to Summer specials, each season offers the chance to get creative with your marketing. September through January is especially a great time to ramp up your marketing efforts. From Back to School to New…
Read More5 (More!!) Pointers for Creating a Great Business Website
5 MORE Things That Make Your Website Great Welcome to the third and final set of our “5 Pointers for Creating a Great Business Website” series! This blog follows up on both our first set of tips as well as our second set of tips that were developed in order to give you an idea of…
Read More5 (More) Pointers for Creating a Great Business Website
Welcome to the second set of “5 Pointers for Creating a Great Business Website”! This blog follows up on our first set of tips that seek to give you a little insight into what makes an effective company website. Following these pointers will ensure that your site connects with visitors and drives…
Read More5 Pointers for Creating a Great Business Website
Ideas to Make Your Website Great In this ever-advancing digital age, having a professional website for your business is essentially a must-have. The capability for both potential and existing clients to interact with your company on the web is an invaluable resource that, when done properly, is irreplaceable. Kessler Creative’s capabilities…
Read MoreStill Powerful, Still Relevant: Direct Mail
In a digital world powered by electricity, how can direct mail, made of only paper, have enough power to survive? We will elaborate on just a few of the reasons, but what is key to note is that they are all based on one common factor: direct mail will always have…
Read MoreEffective Copy: Direct Mail’s Backbone
Graphics and design are extremely, extremely important to the success of a direct mail campaign. However, the written word is an aspect of direct mail that can never be overlooked. Without well-written copy to deliver your campaign’s message, the accompanying graphics will fall utterly flat. While it is true that…
Read MoreTop 3 Again: Kessler Creative at the Top for 2nd Year Straight
Kessler Creative has again been ranked in the top three in Jacksonville Business Journal’s annual Marketing & Advertising “The List” for 2015! This well-deserved recognition displays how people understand that we offer more to our clients than just our nationally recognized direct mail abilities. Our marketing services are always evolving and we continue to successfully…
Read MoreYour Direct Mail Campaign: Brochures or Postcards?
You have begun the process of developing a new direct mail campaign. Now you need to decide what medium will be used to deliver your message. You’ve determined either a brochure mailer or a postcard mailer are the two most likely choices, but which choice is better for YOUR campaign? Is it the informative…
Read MoreDirect Mail Works: 3 Reasons Postcards Work
Utilizing direct mail as a marketing tool is a proven way to both obtain new customers and to get your existing customers to return for repeat business. Effectively using direct mail marketing is a key tool for businesses that are trying to make the most of their marketing budget. With that in…
Read More5 Methods to Make Direct Mail More Effective
Get the Most Out of Your Direct Mail The primary purpose of a direct mail campaign is to transform receivers of your campaign into purchasers of your product or service. Working with an experienced direct mail company to develop an effective mailer is absolutely essential to your campaign’s success. However,…
Read MoreIs Your Current Mailing Company Hurting Your Campaign?
Are you getting the sense that your direct mail campaign isn’t having the effect you hoped? Getting the feeling that your mailing company is the reason for this? Here are a few different indicators that making the switch to a new mailing company is the cure your ailing campaign has been looking for. Campaign results…
Read More