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Using Direct Mail to Engage with Gen Z
Eight seconds– that’s how much time you have to grab the attention of Gen Z. Although they grew up on social media, Gen Z appreciates personal experiences. By utilizing a combination of design, messaging, and follow-up tactics, businesses can create highly effective direct mail campaigns that speak directly to this…
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What is a Creative Strategy?
Picture this- you are contacted by a prospective client who reached out immediately after they saw your mailer. The reason? Your message was potent, imaginative, and resonated with them. Whether you’re a small business owner or part of a large corporation, a well-thought-out and structured marketing strategy can be the…
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Kessler Creative is Rebranding!
Welcome to our brand-new chapter! We are thrilled to announce our rebrand, bringing you a fresh look and exciting changes that will reflect our growth and evolution as a company. The official launch date for the rebrand will be February 2nd, 2024. Significance of The Change Our new logo is…
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Marketing Trends For 2024
Marketing is constantly evolving and changing, and staying up to date with the latest trends is crucial for success. As we look ahead to 2024, marketing professionals and small business owners need to adapt to emerging strategies that will shape the industry. The marketing landscape has changed dramatically over the…
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Mastering Multi-Touch Marketing
The magic of multi-touch lies in merging the traditional with the digital. Direct mail involves sending physical promotional materials to prospects and customers, but when combined with digital touchpoints, it can amplify brand visibility. The goal is knowing what methods are best for your business and adapting your marketing strategy.…
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Enhancing the Customer Journey: A Post-Purchase Guide
The customer journey doesn’t end with a purchase. In fact, it’s just the beginning. The post-purchase phase often gets overlooked, but it is an opportunity to maintain client relationships. By understanding and optimizing each phase, businesses can create a seamless and delightful experience for their customers, leading to increased satisfaction…
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Enhancing the Customer Journey: A Pre-Purchase Guide
In a world inundated with emails and social media, there’s a hidden gem in the realm of customer engagement – direct mail marketing. While email and social media have their place, direct mail is a powerful tool to enhance the customer journey. Customers will always start at different parts of…
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Holiday Marketing: Strategies for Success
The holiday season is not only a time for celebration and joy but also a prime opportunity for businesses to boost their sales and connect with their target audience. Companies should plan their campaigns well in advance and focus on the holidays and seasonal trends. Importance of Holiday Marketing Holiday…
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Personalization in Direct Mail
Have you ever received a personalized piece of mail that had your name included in the content? Did you spend more time with it because it didn’t quite feel like “junk mail”? In this digital age where people receive countless messages in their inboxes, personalization becomes a powerful tool for…
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Game-changing results: PURLs
Are you looking for a new way to tackle your marketing strategy? Consider using creative elements in your campaigns like PURLS (Personalized URLs). Personalized URLs are custom web addresses that are targeted to a specific group or individual. Booklet piece by Blingle The most common example of PURLs is landing…
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Direct Mail vs. Digital Marketing
The art of direct mail–weaving tangible connections in a virtual world. While the digital realm offers a multitude of opportunities to connect with potential customers, it can also be noisy. Deciding which strategy to use can be overwhelming, and sometimes a combination of both is best for a business. When…
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Keeping Your Marketing Efforts Healthy This Back-to-School Season
The pandemic has had a significant impact on various industries, but the healthcare sector has experienced a notable shift. The healthcare industry has seen an increase in spending, with the U.S. healthcare spending reaching nearly $4.3 trillion in 2021. As a result, healthcare has become one of the largest industries…
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Strategic Marketing for Non-Profits
Direct mail has proven to be an effective tool for nonprofits to raise funds and awareness for their cause. By using direct mail campaigns, non-profits can showcase their initiatives and mission to potential donors and volunteers, while also providing valuable information and resources to students. They can use this opportunity…
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Guerilla Marketing
The term “guerilla” implies the use of surprise to capture the attention of a desired audience. This type of marketing comes with a lot of flexibility and is a cost-effective way to reach a wide audience. Get creative with it, you can increase the visibility of your brand by having…
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Starting a Business
Have you ever considered turning a hobby you love into a business? Establishing your own business can be an incredibly rewarding experience. However, getting started can be stressful and overwhelming. Identify your niche: whether it’s crochet, baking, or home improvement. Research the market, develop a plan, and find the right…
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