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5 Ways to Stand Out in a Mailbox
Make Your Mail Stand Out In 2019, the USPS sent 75.7 billion pieces of marketing mail to mailboxes nationwide. That’s a full 53% of all mail delivered last year, reaching approximately 160 million delivery points. Even though mail volume across the board has dropped about 31.4% since 2000, Americans still…
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Planning Your Non Profit End of Year Appeal Campaign
It’s winter. The air is turning crisp, the holidays are approaching, and end-of-year appeals for nonprofits are finally upon us. Giving Tuesday falls on December 1st and marks the beginning of the most profitable season for charitable organizations, accounting for roughly [17% of all yearly donations. It’s the perfect time…
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Jacksonville Jaguars & Kessler Creative Team Up!
Duuuuuuuuval! Here in Jacksonville, you can hear that battle cry throughout the town — on game day and otherwise. It’s a symbol of unity, of strength, and of a shared commitment to our community. It’s most closely associated with our NFL team, the Jacksonville Jaguars. The Jacksonville Jaguars joined the…
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USPS Announces 75th Postmaster General
USPS announces the next Postmaster General! I am excited to hear the Board of Governors has selected the 75th PMG, Louis DeJoy. It has been quite the process since last year when the current PMG, Megan Brennan, announced her retirement and the decision was made to search outside of the…
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A Meeting of Insights
If you are a business leader, you owe it to yourself, your company, and your community to make sure the women and men running your city, state, and speaking for your area on a national level know your needs and the needs of your industry. If there ever was a…
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Jax Together Yard Signs – Thanking Essential Workers
Starting 4/16/2020, Kessler Creative is teaming with other local businesses to let our community say Thank You to our Essential Heroes. Kessler Creative is giving away up to 1000-yard signs for our community members to put in their yards telling our essential heroes thank you for the job they are…
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Print is Essential — Print in the Time of COVID19
It’s a strange time. Shops are closed. Grocery store shelves are empty. Hand sanitizer is impossible to find. Printed warnings and social distancing reminders are everywhere. And in the midst of it all, a majority of American workers are trapped in their houses, waiting to see if they’ll have a…
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QR Codes: A Comeback Story
Remember when QR codes were on everything? They popped up on billboards, on the sides of trashcans, and even (on tombstones). It seemed everyone wanted a taste of this exciting, new way to engage with customers. Then, just as suddenly as they arrived, they were declared dead. The problem was they…
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Why Direct Mail Should Be in Your Mix
Adding direct mail to your existing marketing efforts increases the awareness of your brand, routes traffic to your physical location, your website, your social media pages and increases your customer base. If you are new to direct mail, your first move with a direct mail campaign should be defining goals…
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Is Your Business Ready for Direct Mail?
Direct Mail Postcards Considering a direct mail postcard campaign? Let Kessler Creative help you get the job done on time and at a great price. We take pride in every order and the quality of our finished product is among the best you’ll find. Have a design ready? We can…
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Creating Powerful Direct Mail Campaigns
The purpose of a direct mail campaign is to transform recipients of your campaign into purchasers of your product or service. Working with an experienced direct mail company to develop an effective mailer is essential to your campaign’s success. However, understanding just how to create an effective mail piece is just as important…
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Direct Mail Postcard Services – Reinvented
Much of the direct mail postcard industry has become automated, turn-key and much less than personable. Our goal is to deliver your advertising message to your audience, on schedule and under budget – Every time. To get this accomplished efficiently, we get to know your products and services, we listen to…
Read MoreInformed Delivery Continues to Add Subscribers
Have you signed up for Informed Delivery yet? It’s free and makes your life a little easier! With no cost to sign up and no additional charges for any of the added enhancements of this valuable tool, more than 13 million users already enjoy the benefits and rewards of Informed…
Read MoreSoft-Touch Print Finishing
The term “Soft-Touch” is used to refer to any finishing method adding a soft or slippery feel to print materials. Unlike most design elements which appeal to the sense of sight, a soft touch finish allows a printed piece to gain distinction by stimulating the sense of touch. Sometimes called…
Read MoreA Quick Lesson in Commercial Printing
Commercial Printers in Jacksonville, FL Using a computer and desktop printer to transform digital projects into physical documents, you’ve likely done your own printing. However, commercial printers offer many advantages small businesses cannot ignore. They allow you to focus on what you do while saving your business time and money.…
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