The Kessler Blog

The Future of Precision in EDDM Marketing In today’s marketing landscape, businesses must move beyond one-size-fits-all campaigns. Every Door Direct Mail (EDDM) campaigns that utilize customer data can drive personalized messaging to the right audiences, ensuring improved engagement and higher returns on investment (ROI). Informed targeting enables businesses to leverage…

 Why the Holidays Are the Perfect Time for EDDM Campaigns    As the holiday season approaches,  there is a strategic opportunity for businesses to engage with customers through Every Door Direct Mail (EDDM). Direct mail during the holidays achieves open rates as high as 90%, far outperforming email and digital…

As a small business owner, you’re likely eager to embark on a new chapter of growth but may feel uncertain about where to begin. While platforms like Etsy offer great advertising opportunities, developing a comprehensive marketing strategy is crucial for long-term success. It’s essential to define your goals, identify your…

Are you starting your first direct mail campaign? Knowing what you are walking into for your first consultation is always important. To help you get started, we’ve compiled a comprehensive list of questions to consider when planning your campaign.  Knowing who your customers are will help you tailor your message,…

With hundreds of options available, how do you advertise to potential clients? A quick google search will pull up the top 6-10 businesses, which can be overwhelming for the customer. However, effective dental marketing goes beyond simply advertising services. It utilizes a multi-channel approach to build trust in a highly…

Meet John, our Director of Sales and Marketing.  With a proven track record of success, John has showcased his exceptional leadership skills by building and leading high-performing teams, crafting and implementing impactful go-to-market strategies, and fostering strong relationships with key stakeholders. He has a talent for identifying untapped market opportunities…

Frank H. Peterson Academies, a distinguished career-focused school in Jacksonville, Florida, is making strides in preparing students for their future professions. The school offers a variety of academies, each specializing in different fields, to give the students an opportunity to explore and pursue their passions. To further enhance this initiative,…

“Key elements for an Operations Manager are time management, compassion, and a drive to learn new things,” says Dee Emery, our Operations Manager at Kessler Creative. With her passion for driving innovation and efficiency in direct marketing services, Dee is a respected leader in the industry who brings a wealth…

Ever wondered if direct mail still packs a punch in today’s digital age? A quick search for “Is direct mail still effective” on Google yields thousands of results affirming its continued relevance as a powerful marketing tool. In today’s world, where environmental consciousness is more important than ever, businesses are…

Are you an education center looking to enhance your marketing and improve your brand awareness?  Look no further than Kessler Creative, your premier marketing partner specializing in tailored solutions. Our extensive range of services encompasses both traditional direct mail and innovative digital marketing strategies, providing a comprehensive approach to reaching…

Eight seconds– that’s how much time you have to grab the attention of Gen Z. Although they grew up on social media, Gen Z appreciates personal experiences. By utilizing a combination of design, messaging, and follow-up tactics, businesses can create highly effective direct mail campaigns that speak directly to this…

Welcome to our brand-new chapter! We are thrilled to announce our rebrand, bringing you a fresh look and exciting changes that will reflect our growth and evolution as a company. The official launch date for the rebrand will be February 2nd, 2024. Significance of The Change Our new logo is…

Marketing is constantly evolving and changing, and staying up to date with the latest trends is crucial for success. As we look ahead to 2024, marketing professionals and small business owners need to adapt to emerging strategies that will shape the industry. The marketing landscape has changed dramatically over the…