The Kessler Blog

Determining the best “mail method”, or how your direct mail campaign is going to be delivered, is vital to the success of your company’s direct mail efforts. There are two main types of mail methods: targeted and saturation. Understanding the differences between these methods will help you determine which one of these campaign types will…

There are many factors that go into the development and execution of a successful direct mail marketing campaign. The first things that come to mind are the physical, visual elements: type of piece, size of the piece, graphics and design, copy, call-to-action, etc. However, another crucial aspect of a direct…

In a digital world powered by electricity, how can direct mail, made of only paper, have enough power to survive? We will elaborate on just a few of the reasons, but what is key to note is that they are all based on one common factor: direct mail will always have…

Graphics and design are extremely, extremely important to the success of a direct mail campaign. However, the written word is an aspect of direct mail that can never be overlooked. Without well-written copy to deliver your campaign’s message, the accompanying graphics will fall utterly flat. While it is true that…

  You have begun the process of developing a new direct mail campaign. Now you need to decide what medium will be used to deliver your message. You’ve determined either a brochure mailer or a postcard mailer are the two most likely choices, but which choice is better for YOUR campaign? Is it the informative…

Utilizing direct mail as a marketing tool is a proven way to both obtain new customers and to get your existing customers to return for repeat business. Effectively using direct mail marketing is a key tool for businesses that are trying to make the most of their marketing budget. With that in…

Get the Most Out of Your Direct Mail The primary purpose of a direct mail campaign is to transform receivers of your campaign into purchasers of your product or service. Working with an experienced direct mail company to develop an effective mailer is absolutely essential to your campaign’s success. However,…

Are you getting the sense that your direct mail campaign isn’t having the effect you hoped? Getting the feeling that your mailing company is the reason for this? Here are a few different indicators that making the switch to a new mailing company is the cure your ailing campaign has been looking for. Campaign results…

Can employing the services of a mailing company actually improve your direct mail campaign’s return on investment (ROI)? Small businesses often try to take on the task of creating their own direct mail in an effort to save themselves the cost of using a mailing company. Trying to do this…