The Kessler Blog

Ever wondered if direct mail still packs a punch in today’s digital age? A quick search for “Is direct mail still effective” on Google yields thousands of results affirming its continued relevance as a powerful marketing tool. In today’s world, where environmental consciousness is more important than ever, businesses are…

Are you an education center looking to enhance your marketing and improve your brand awareness?  Look no further than Kessler Creative, your premier marketing partner specializing in tailored solutions. Our extensive range of services encompasses both traditional direct mail and innovative digital marketing strategies, providing a comprehensive approach to reaching…

Eight seconds– that’s how much time you have to grab the attention of Gen Z. Although they grew up on social media, Gen Z appreciates personal experiences. By utilizing a combination of design, messaging, and follow-up tactics, businesses can create highly effective direct mail campaigns that speak directly to this…

Welcome to our brand-new chapter! We are thrilled to announce our rebrand, bringing you a fresh look and exciting changes that will reflect our growth and evolution as a company. The official launch date for the rebrand will be February 2nd, 2024. Significance of The Change Our new logo is…

Marketing is constantly evolving and changing, and staying up to date with the latest trends is crucial for success. As we look ahead to 2024, marketing professionals and small business owners need to adapt to emerging strategies that will shape the industry. The marketing landscape has changed dramatically over the…

The magic of multi-touch lies in merging the traditional with the digital. Direct mail involves sending physical promotional materials to prospects and customers, but when combined with digital touchpoints, it can amplify brand visibility. The goal is knowing what methods are best for your business and adapting your marketing strategy.…

The customer journey doesn’t end with a purchase. In fact, it’s just the beginning. The post-purchase phase often gets overlooked, but it is an opportunity to maintain client relationships. By understanding and optimizing each phase, businesses can create a seamless and delightful experience for their customers, leading to increased satisfaction…

In a world inundated with emails and social media, there’s a hidden gem in the realm of customer engagement – direct mail marketing. While email and social media have their place, direct mail is a powerful tool to enhance the customer journey. Customers will always start at different parts of…

The holiday season is not only a time for celebration and joy but also a prime opportunity for businesses to boost their sales and connect with their target audience. Companies should plan their campaigns well in advance and focus on the holidays and seasonal trends. Importance of Holiday Marketing Holiday…

Have you ever received a personalized piece of mail that had your name included in the content? Did you spend more time with it because it didn’t quite feel like “junk mail”? In this digital age where people receive countless messages in their inboxes, personalization becomes a powerful tool for…