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Guerilla Marketing
The term “guerilla” implies the use of surprise to capture the attention of a desired audience. This type of marketing comes with a lot of flexibility and is a cost-effective way to reach a wide audience. Get creative with it, you can increase the visibility of your brand by having…
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Starting a Business
Have you ever considered turning a hobby you love into a business? Establishing your own business can be an incredibly rewarding experience. However, getting started can be stressful and overwhelming. Identify your niche: whether it’s crochet, baking, or home improvement. Research the market, develop a plan, and find the right…
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Summertime Marketing
How is your summer marketing campaign sizzling? Summer is a time for fun and relaxation, which means more time for shopping. Summertime is a great opportunity to focus on fun and unique products that people can use to enjoy the season. Whether it’s technology, equipment, or summer trends, make sure…
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Large-Format Printing 101
Looking to connect your mission to your audience in an unforgettable way? Large-format printing is a powerful way to create a signature style that stands out from the crowd. With bold colors, unique designs, and well-crafted fonts, you can create a style that is powerful and unforgettable. Having a good…
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Method behind the Madness: An Interview with Kim Collier
Since joining Kessler Creative in 2014, Kim Collier has gained extensive knowledge of the mailing industry. Aside from supervising the creative department, Kim assists with the overall workflow in the production room and gives regular feedback on how to improve processes while ensuring the quality of work. Kim’s background and…
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Tasty Tips to Attract Loyal Customers to Your Restaurant
Marketing for Restaurants With hundreds of restaurant options to choose from, what makes your restaurant stand out? Effective marketing is the answer! Your location, menu options, and staff are all factors that make your restaurant unique, but your marketing efforts are what sets your restaurant apart from the competition. Restaurant…
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How to Choose Your Direct Mail Agency
Direct mail, while widely considered old-fashioned in the world of marketing, can still be a powerful weapon in your arsenal – if it’s done correctly and intelligently, of course. Direct mail offers several advantages, including personalization and targeted advertising. In contrast to digital advertising, print advertising is a great way…
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Direct Mail Budgeting Tips
Direct mail has become more prevalent in marketing strategies for many companies in recent years, especially with the saturation and low response rates digital channels see. It’s a powerful tool for reaching your target audience with a proven ability to render higher response rates than digital channels such as social…
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Eco-Friendly Printing in a Green World
Turning production processes “green” has become a priority for many companies across all industries in 2023 and beyond. With respect to print, the form of green we are referring to is eco-friendly, sustainable printing. The term sustainable printing might sound like an oxymoron because printing naturally involves substantial energy, paper,…
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Direct Marketing Delivers Results, Even During a Recession
While none of us want to hear it, recession talk has started to heat up to the point that it can’t be ignored any longer. Brands are already starting to cut budgets back as the inevitable approaches, and marketing budgets are almost always the first to be swindled away. Instead…
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Perfecting the Call to Action
Learn More. Click Here. Add to Cart. How do these phrases make you feel? Do they make you want to click on a button or link? If you answered yes, they are doing their job effectively! With the right message, these phrases urge you to act — whether that’s to…
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Optimizing Direct Mail Frequency
Any direct mail campaign should include multiple drops to achieve the most efficient response and conversion rates. Just as digital ads, if you aren’t hitting your target customer multiple times, you’re wasting valuable impressions. The most agreed upon frequency of direct mail drops is 3 hits per customer with an…
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A Deep Dive into Targeted Lists for Direct Mail
Targeted lists are critical to the success of any direct mail campaign. They help you increase response rates, generate more sales, and create more relevant messaging, amongst various other benefits. By taking the time to create a targeted list, you can maximize the effectiveness of your direct mail campaigns and…
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Tips From Our Award-Winning Designers
It’s time to tap into your creative genius! When crafting a direct mail campaign, an eye-catching design is critical to your response rate and return on investment. To help you design your perfect mail piece, we asked our designers to compile the following tips: Choose the right size: Every successful…
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Direct Mail: Trash or Treasure
Is direct mail just something else to spend money on, or is it the piece that’s missing from your strategy to take you over the top? Direct mail marketing offers many benefits to companies in any industry, even in the digital world we live in today. Email, display ads, and…
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