Design: The Difference Between Campaign Success and Failure

Good design matters in business branding. What would McDonald’s be without its golden arches? What would Target be without its signature and simple red target? One of the most crucial parts of your marketing strategy is a cohesive brand that customers instantly recognize by your signage, direct mail, and emails. A strong business brand will continually drive customers through your doors.

At Kessler Creative, our graphic designers are waiting to help bring your brand to life. You can see examples of recent work, from dine-in menus and florist shop logos to to-go menus and spa brochures when you visit our design services page.  

Good design attracts real customers. It’s true! Graphic design is a specialized discipline that takes years to master. It encompasses many skills like typography and fonts, color, layout, page design, logos, composition, and visualization techniques that can be applied to all kinds of materials.

Whether your projects are printed or digital, a good designer must know each medium and what works. Finalizing your logo, deciding brand colors, and choosing the type of message you want to convey isn’t always easy. Experienced graphic designers know how to create balanced designs that accurately communicate your brand values and persona.

Designers must bridge print & digital marketing channels. Regardless of the marketing channel, your graphic designer needs to be nimble enough to create appealing and memorable materials for both print and digital mediums. Your communications and marketing needs are varied. And in today’s marketplace reaching your ideal audience means touching them using as many channels as possible.

Our designers value your unique brand messaging Our team prides itself on listening to your needs and transforming them into creative assets that make your company shine, such as:

• • Banners
  • Brochures
  • Car Magnets
  • Email Newsletters
  • Large format printing
  • Logo Design
  • Magazine Ads
  • Marketing Collateral
  • Packaging Prototypes
  • Postcard Campaigns
  • Responsive Websites
  • Stationery Products
  • And much, much more!

At the end of the day, great design is critical to the success of your marketing efforts. Our design team is ready to help you bring your brand to life!