The Differences Between EDDM Postcards and Digital Marketing: Which Strategy Works Best in 2024?

Introduction: EDDM Postcards and Marketing in a Complex Digital World

In 2024, businesses face challenges such as rising ad costs, stricter privacy laws, and intense competition for consumer attention. Every Door Direct Mail (EDDM) offers a solution by sending physical postcards directly to households in specific postal routes, guaranteeing visibility. Unlike digital ads, which can be blocked or ignored, EDDM creates memorable engagement and enhances the impact of omnichannel marketing strategies.

What Is EDDM? How It Works and Who Benefits

EDDM is a USPS service that allows businesses to send mailers to every address on chosen postal routes without needing a mailing list. Businesses select their target area, design their mailers, and USPS handles the distribution.

Industries That Benefit from EDDM

1. Restaurants & Cafés: Promote discounts, new menus, or events.

2. Retail Stores: Announce seasonal sales and launches.

3. Healthcare Providers: Share vaccination drives or new services.

4. Real Estate Agents: Advertise open houses and property listings.

5. Home Services: Promote seasonal maintenance offers.

6. Gyms & Fitness Centers: Offer discounts for new memberships or classes.

7. Educational Institutions: Announce enrollment periods and events.

8. Automotive Services: Advertise service specials or new vehicles.

9. Nonprofits: Raise awareness for events and fundraisers.

10. Local Governments: Announce meetings, programs, or safety initiatives.

Choosing the Right EDDM Postcard Size

Using the correct postcard size maximizes engagement. Oversized postcards grab attention and stand out in the mail, making them ideal for campaigns with key offers or promotions. Templates can ensure QR codes, calls-to-action (CTAs), and key messages are clear and visible.

How EDDM Complements Digital Marketing

Maximize Reach and Engagement

While digital ads can be ignored or blocked, postcards guarantee delivery to every address on the route, ensuring your message reaches potential customers.

Bridge Offline and Online Marketing Channels

• QR Codes: Link postcards to digital promotions or landing pages.

• PURLs (Personalized URLs): Direct users to customized landing pages.

• Informed Delivery: Recipients get an email preview of the mail they’ll receive, enhancing anticipation.

Pro Tip: Embedding QR codes on postcards lets you track engagement in real-time through Google Analytics.

Why EDDM Remains Essential in 2024

1. Guaranteed Reach: Your campaign reaches every household on the targeted postal route.

2. Builds Trust: Physical mail creates a tangible connection with recipients, increasing credibility.

3. Omnichannel Impact: Combining direct mail with digital channels results in higher response rates and maximizes campaign performance.

Kessler Creative: Your Partner for Full-Service EDDM Solutions

At Kessler Creative, we offer end-to-end EDDM services, including design, printing, and USPS compliance. We specialize in large-format printing and omnichannel campaign integration through our Response Boost+ platform.

What Makes Kessler Creative Stand Out

• Tailored Campaigns: We collaborate closely to align strategies with your goals.

• Omnichannel Marketing: Response Boost+ integrates SMS, social media, and landing pages with direct mail, maximizing campaign impact.

Conclusion: Maximize Results with EDDM and Kessler Creative

EDDM continues to be a valuable tool in 2024, helping businesses overcome digital challenges by offering guaranteed visibility and tangible engagement. By combining direct mail with digital marketing strategies, companies can achieve higher response rates and ROI. Kessler Creative offers the tools and expertise to design and manage data-driven, high-impact EDDM campaigns.