Find Your Perfect Customer

If you are going to spend money on a direct mail campaign you want to make sure that you send it to the right people. Having a mailing list that is targeted to the right customer is crucial in the success of your marketing campaign. Maybe you are unsure of who your perfect customer would be or maybe you only have a general idea but need help figuring out a more targeted audience. Here are some tips to help you find your perfect customer.

1. Start by looking at who you current customers are.

What do you know about them? Do they live close by? Are they mostly families, women, students, etc. Start asking your current customers questions like why they chose your services, what they would want you to change, and what their biggest need is.

2. Evaluate what you are selling.

Look at your product or service and determine who needs it. Make a list of features that set your product or service apart from the rest. For example, maybe you have a salon and you offer eco-friendly hair care products. Maybe you have also noticed that most of your cliental is coming from a certain area of town and are under the age of 35. You can then use that information to determine who specifically to target for your direct mail campaign.

3. Choose demographics.

Once you get an idea of who you current customers are then you can determine what demographics you should should target. Kessler Creative is a direct marketing agency with have a wide range of demographics to choose from. Here are just a few options to consider:

• Age
• Gender
• Marital Status
• Presence of Children
• Age of Children
• Income
• Radius/Zip/City
• Business
• Drive time
• Home Value
• Year Home
• Length of Residence
• Pet Ownership
• Ethnicity
• Net Worth
• Religion
• PC Owner
• Credit Card Indicator
• And more!

If you’ve been in business any length of time, you’ve likely done some of this research. The more you know about your customer or the potential customer, the better your campaign outcome. Who are your customers? Where do they live? How much do they make? What and when do they purchase? Any information you gather will help you determine what to advertise, when to advertise, and what type of message you choose to send. For help figuring out who your perfect customer is, give us a call today at 800-394-9393.