The Recipe to Success

Meet John, our Director of Sales and Marketing. 

With a proven track record of success, John has showcased his exceptional leadership skills by building and leading high-performing teams, crafting and implementing impactful go-to-market strategies, and fostering strong relationships with key stakeholders. He has a talent for identifying untapped market opportunities and creating compelling value propositions that resonate with customers. 

KC: Tell us a little about yourself and how long have you been in sales? 

“I have been in sales and marketing for 30 years. I started off as an account representative at Metro New York and advanced to the position of Eastern Regional Sales Manager. As my experience grew, I took on leadership positions, serving as the Vice President of Sales for a Multi Territory Rep Farm and later as the Director of Sales for North America.” 

KC: How do you define sales and marketing and how do they correlate and work together? 

“I look at marketing as the vehicle to help create and drive sales. Marketing is extremely important; its job is to create strong content and brand awareness. Once marketing efforts have successfully generated interest among potential customers, the sales team takes the reins. It’s then the sales jobs to take the qualified leads that come in and turn them into happy clients.” 

KC: What is your sales and marketing goal? 

“My sales and marketing goal is two-fold. The first is you want to have customer acquisition. You want to create new customers and to create a wonderful experience and so they can become long-term customers. The second is to maintain the current customers that you have, also known as client retention.” 

KC: What is your best strategy for obtaining leads and turning them into loyal customers? 

“My best strategy to obtain leads and turn them into loyal customers is creating strong content such as videos, pictures, and informative pieces. This involves leveraging content 

across various platforms, such as web and video. By disseminating our content widely and reaching a broad audience, we can effectively create opportunities and attract potential clients who are interested in our offerings.” 

KC: How do you help your sales and marketing team achieve your goal? 

“The great thing about Kessler Creative is that we are multi-vertical in the business we do. We do wide format, books, signs, menus, and tri-folds; whatever needs to be printed or mailed we can do. I assist the sales team in creating opportunities for the marketing side. By partnering with the right individuals, we generate leads and foster new opportunities that allow us to maintain strong relationships with our existing clients while simultaneously expanding our customer base and attracting new prospects.” 

KC: What is one piece of advice that you would give to others to unite your team together and continue to be driven and keep your common vision at the forefront? 

“One piece of advice I would give is don’t look at sales and marketing as two separate entities. It is extremely important to tie into the sales side and to find out what the good, bad, and ugly is. Try to create marketing vehicles to give the sales team an opportunity. 

Sales are on the front lines, they see everything. They see what customers don’t like and do like, what works and doesn’t work. The marketing side needs to tap into the sales teams’ experience so they know what direction to go and create the vehicle that will help their company be successful in generating customers and retaining current clients.”