What is a Creative Strategy?

Picture this- you are contacted by a prospective client who reached out immediately after they saw your mailer. The reason? Your message was potent, imaginative, and resonated with them.  

Whether you’re a small business owner or part of a large corporation, a well-thought-out and structured marketing strategy can be the difference between success and failure. A creative strategy is not just about artistic visuals and witty taglines, but encompasses a deep understanding of your brand’s identity, values, and goals.

Why Do You Need One?

There’s more to a creative strategy than art, it’s the messaging that helps your brand stand out. Understanding your audience isn’t just about knowing demographics; it’s about diving deep into their habits, pain points, and even their language. A creative strategy is the guiding hand that helps your brand stand out, resonate, and be remembered. Let’s talk about how you can create an effective strategy that not only aligns with your brand but also captivates your target audience.

Five Things To Remember For Your Killer Strategy 

1. Set SMART Goals  

Without clear goals, creativity is directionless. Do you want to increase brand awareness or increase sales? Maybe you aim to foster a sense of excitement around your brand. Your objectives shape the tactics and metrics that measure success, ensuring every creative decision serves a strategic purpose.  

2. Always Personalize  

If you are targeting everyone, you are reaching no one. Always look to go that extra mile, whether it’s sending targeted mail monthly or even following up with potential clients on social media. Personalization is the key to forging lasting connections and creating memorable experiences for your audience.  

3. Select Marketing Channels  

Not every channel suits your target audience. If you are B2B, platforms such as LinkedIn and YouTube often prove highly effective. Conversely, B2C might find more success in leveraging newer, trendier applications like Instagram and TikTok.  

4. Create a Marketing Timeline 

Success in marketing is deeply rooted in effective planning and organization. By dividing your tasks into manageable weekly or monthly chunks, your team can operate more efficiently. A well-structured timeline can also help you track progress and make adjustments if necessary. 

5. Plan your Budget  

To avoid unnecessary expenses, ensure to record all your marketing expenditures over time. By keeping a concise and well-managed list, you can make room for additional advertising expenditure. Important items to include may be: 

• Digital Marketing Efforts (SEO/PPC)
• Lead Generation Programs
• Marketing Automation
• Creative Programs
• Vendors 

Grow Your Strategy With Kessler Creative  

There’s no denying that consumers crave authenticity from brands nowadays. With so much competition, it’s vital to showcase your brand’s unique voice and values in a genuine way. Tapping into traditional advertising like direct mail can help increase your chances of standing out in a crowded digital landscape.  

Kessler Creative offers many services from targeted mailing lists to even digital aspects like landing pages, QR codes, and more. With our expertise and dedication to staying on top of industry trends and best practices, we can help you create a successful strategy that will bring real results.