Request a Quote The Kessler Blog
Questions to Ask Yourself When Crafting the Offer
40% of a successful direct mail campaign is “The Offer.” As you’re generating your perfect mailing list, craft an offer that your audience simply cannot refuse. A well-crafted offer can truly make a campaign. Here are some questions to ask yourself when crafting the offer. What’s the plan? Before you…
Read MoreThe Marriage of Mail and Mobile
Marketers and mailers are consistently on the pursuit to find unique and creative ways to drive business. This effort includes a compelling design, interesting shapes or samples. In this highly digital world, mailers have found an innovative way to make a printed piece interact with technology whilst remaining in the…
Read MoreThe Power of Personalized Printing
Have you ever received a personalized piece of mail that had your name included in the content? Perhaps you received a piece of mail from a jewelry store and as part of the design, it said “Hi (your name), don’t you want to stand out from the rest?” Did you…
Read More6 Tips to Improve Response Rates
6 Tips to Improve Response Rates The objective of print marketing and direct mail is to generate response, which in turn will hopefully lead to customer retention and loyalty. Often, businesses will spend a lot of money on a print marketing campaign and disregard the key drivers for response, resulting…
Read More5 Mistakes That Will Sink Your Direct Mail Ship
Direct mail campaigns are beautiful vessels that will deliver your company to new and prosperous places. Like a ship’s sails capture the wind and propel it through the water, an effective direct mail piece will propel your campaign and bring your business the benefits of successful direct mail efforts. However, making these five…
Read More5 Suggestions for Writing Copy
All the elements on a piece of direct mail must work together to produce a complete and engaging marketing piece that will call for consumers to act. Writing copy for direct mail is a tricky act, as you only have a few seconds to get the consumer’s attention. 5 Tips…
Read MoreColor Sells
Color Sells We’ve discussed the 40/40/20 rule, which is a suggested formula for creating campaign success with 40% of your campaign is the data/mailing list, 40% is the offer, and 20% is the creative. Let’s look at a portion of that 20% creative aspect. If the average consumer spends 2-5…
Read MoreA Formula for a Direct Mail Campaign
What do a sturdy house, a successful business and a direct mail campaign have in common? A good foundation. Marketers and businesses developing their marketing strategies are trying to reach the same goal: a strong ROI. So, where should you start? Try this simple formula for building a complete direct…
Read MoreThe Offer: $-Off vs. %-Off
“Get 50% off!” “Get $50 off!” Which offer will be most effective? These two statements seem equally attractive because our consumer’s eyes are trained to locate discounts, deals, and offers. We often wait until we find the best deals available. Discount-based promotions have been used to attract customers since the…
Read MoreWhat paper does to communicate about your brand.
The tactile feel of the printed piece unlocks our brains (often unconsciously) and taps directly into our thoughts and emotions. Take Your Next Project From Good To Epic We are all living in a hyper-digital world, in which thousands of marketing messages are being hurled at us (sometimes all at…
Read More4 Key Tips for Success in Direct Mail Marketing
Tips For Direct Mail Success In direct mail marketing, success can be measured in a multitude of ways, depending on the purpose of your campaign. The most important element to keep in mind, like with almost any marketing effort, is the human element. The following tips will shine some light…
Read MoreChoosing Your Mail Method: Targeted or Saturation?
Determining the best “mail method”, or how your direct mail campaign is going to be delivered, is vital to the success of your company’s direct mail efforts. There are two main types of mail methods: targeted and saturation. Understanding the differences between these methods will help you determine which one of these campaign types will…
Read MoreDirect Mail Works: The Power of Frequency
There are many factors that go into the development and execution of a successful direct mail marketing campaign. The first things that come to mind are the physical, visual elements: type of piece, size of the piece, graphics and design, copy, call-to-action, etc. However, another crucial aspect of a direct…
Read MoreHow to Take Advantage of Seasonal Marketing
Every season has its advantages for marketing to clients. From the start of a new year, to Summer specials, each season offers the chance to get creative with your marketing. September through January is especially a great time to ramp up your marketing efforts. From Back to School to New…
Read More5 (More!!) Pointers for Creating a Great Business Website
5 MORE Things That Make Your Website Great Welcome to the third and final set of our “5 Pointers for Creating a Great Business Website” series! This blog follows up on both our first set of tips as well as our second set of tips that were developed in order to give you an idea of…
Read More