Request a Quote The Kessler Blog
Design Matters
Here are three marketing rules every business should know about. Before you start your direct mail campaign, launch your new website, or print flyers for your upcoming events, consider these principles. Why Design is Important In the business world, first impressions do matter and for some companies it can mean…
Read MoreHow to Build and Maintain an Effective Email List
Email marketing is a great way to stay in touch with your clients and keep them informed of news and special offers. It is cost-effective and offers one of the highest ROI. But for an email campaign to be effective, there has to be an uptodate email list. There are…
Read MoreSell Your Solution
For businesses, there can be a temptation to saturate your marketing efforts with information about your company and all of the qualifications your business has. While this is not always a bad thing, most people just want to know how your product or service can be a help to them.…
Read MoreWhy Use SMS Text Message Marketing?
Mobility is a fact of life today with cell phones, smartphones, tablets and many other devices delivering telephony support along with rich media resources. Text Message Marketing (SMS) is a great way for businesses to build an ongoing communication with consumers. 95% of text messages are opened within 5 minutes…
Read MoreTips for Marketing to Seniors
Did you know that senior citizens control more than 70% of disposable income in the United States? In other words, one-third of the nation controls two-thirds of the spending capital. To put it simply, seniors are buying! “The senior segment of the 55-plus demographic is most likely to sit down and read your…
Read More8 Seconds Later: Do You Have Their Attention?
Keep Their Attention For More Than 8 Seconds Your visual and written message must catch the reader quickly With direct mail, you have only six to eight seconds (yes seconds!) to grab your reader’s attention. Your design must get the reader to take notice quickly. Is it relevant, colorful, and…
Read MoreTesting 1…2…3
Direct mail marketing can at times include some guesswork on your part. Where should it go and who should it go to? What should it say? What day should it be mailed out? With direct mail, the answers to these questions may not be the same for everyone but there…
Read More4 Reasons People Respond to Direct Mail
Why People Respond To Direct Mail You are getting ready to send out your first direct mail campaign – what do you do to get people to respond? Instead of wasting your time rewording the 4th sentence on the back of your postcard or picking out the perfect shade of…
Read MoreWhat’s to Love About Direct Mail?
Let’s talk about the reasons to love direct mail! We feel pretty strong about it and the main reason we love it so much is because we see it work. We not only work with customers every day to help grow their businesses with direct mail but we also use direct…
Read MoreBe Your Customer
Trying to decide if your direct mail efforts will work? Maybe you’ve come up with a postcard design and offer but aren’t sure if it will definitely get your phones ringing. What can you do to be sure? Start by becoming your customer. Take a step back from your direct…
Read MoreSummer Marketing Ideas
Summer is finally here! Along with the warm temperatures, Summer also brings ways to creatively market to your clients and increase sales. Even if your business does not offer summer-themed products there are still ways to take advantage of these Summer months. 1. SMS Campaign Summer is the perfect time…
Read More
What is Multi-Touch Marketing?
Multi-touch campaigns reach your target with a consistent message in a variety of formats to reinforce your brand and message. With a multi-touch campaign you can maximize effectiveness by reaching out to prospects in a variety of ways at one time. One example would be to start with a postcard…
Read MoreThe Rule of 7
In the marketing world there is a rule of thumb that says until a recipient has seen your message at least 7 times, they won’t even realize you exist. This is called The Rule of 7. Certainly there are some exceptions to this rule but the basic premise is true. Most…
Read MoreAre You Throwing Your Marketing Dollars Out the Window?
If you own a swimming pool supply company why would you spend even a penny on those who don’t own a pool? If you are not using direct mail marketing with targeted consumer mailing lists, you could be spending up to 90% of your marketing dollars on people who will never need or…
Read MoreIs Your Company Built to Last?
This is a tough question especially in tough times. We all know that everyone’s budget has been cut and every business is looking for a way to spend their money in the most profitable way possible. So the question is: How do I as a small business owner build a…
Read More