Perfecting the Call to Action

Learn More. Click Here. Add to Cart. How do these phrases make you feel? Do they make you want to click on a button or link? If you answered yes, they are doing their job effectively! With the right message, these phrases urge you to act — whether that’s to get more information about your product/service or make a purchase!

What is a Call to Action?

A call to action, also referred to as a CTA, is a marketing ploy used to get visitors to take a desired action—like buying a product or subscribing to a newsletter. It’s created as a short piece of content that directs an audience towards action. When they act, they can learn more about your product or service and possibly make a purchase.

What Makes a Good Call to Action?

The main goal is to increase the number of people performing your desired action. The language you use to craft your CTA will determine your level of engagement. However, remember that the average conversion rate for a call-to-action element is only 4.23% across all industries. Of course, this number varies, and a catchy CTA can render much higher rates.

A compelling CTA is clear and generates curiosity. It must deliver what you promise without wasting time. For example, if you ask audience to click to “download our newsletter,” the link should take them directly to that newsletter and not anywhere else. Creating the perfect CTA can be tough! The goal is to ask your audience to do something without coming off too pushy, which can be a difficult line to walk.

Here are a few important tips that can help you perfect your Call-to-Action!

• Make it stand out
• Create urgency
• Use action words
• Personalize it
• Keep it to the point

Continually test new strategies to optimize your results. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. If you need help perfecting your CTA, get in touch with our direct marketing experts today!