Why the Holidays Are the Perfect Time for EDDM Campaigns

Launching EDDM campaigns in October and November ensures your offers reach consumers when holiday planning and spending are at their peak. Beyond driving immediate sales, personalized holiday postcards help foster long-term customer loyalty, with two-thirds of recipients reporting they feel more valued when receiving direct mail from businesses. This sense of connection not only boosts conversion rates during the season but also encourages repeat purchases into the new year.

These insights demonstrate the power of EDDM during the holidays and why Kessler Creative’s expertise in targeted direct mail is invaluable for businesses looking to make a lasting impact.

Seasonal EDDM Campaign Ideas

 

Example of previous EDDM Campaign with QR Codes

Kessler Creative’s Every Door Direct Mail (EDDM) services have been instrumental in helping organizations across industries connect with their audiences and achieve meaningful outcomes. Here are five examples that highlight how targeted direct mail strategies can drive results:

1. Increased Event Participation with QR-Enhanced Mailers

Churches, sports teams, and nonprofits have boosted attendance by using Kessler Creative’s postcards with integrated QR codes. These mailers make it easy for recipients to RSVP or access event details, enhancing engagement and ensuring greater turnout.

2. Exceptional Response Rates from Personalized Mail Campaigns

Restaurants and retailers using Kessler’s direct mail solutions with personalized tracking barcodes have seen response rates far exceeding the typical 1-2%. Customized messaging strengthens customer connections, fostering loyalty and encouraging repeat business.

3. Targeted Political Campaigns with High Voter Engagement

Kessler Creative’s expertise in political campaigns helps candidates connect with local communities. Using geographically targeted EDDM and QR codes, campaigns deliver key messages directly to voters, resulting in improved engagement and turnout.

4. Nonprofit Fundraising Success with Holiday Campaigns

Nonprofits have used EDDM for end-of-year giving campaigns, incorporating personalized postcards and interactive QR codes to boost donor participation. These campaigns help create a sense of connection, increasing donations and long-term support.

5. Retailers Maximize Holiday Sales with Early Promotions

Retailers leveraging Kessler Creative’s EDDM postcards during the holiday season have effectively driven both online and in-store sales. By engaging customers early with exclusive offers, businesses capitalize on key shopping events like Black Friday and Christmas.

Best Practices for Holiday EDDM Campaigns

1. Plan Early for Maximum Impact

Start your campaigns early to ensure your postcards arrive at the right time. For example, Black Friday postcards should reach customers in mid-November, and Christmas promotions should arrive by the first week of December.

2. Use USPS Informed Delivery for Engagement

Take advantage of USPS’s Informed Delivery service, which sends digital previews of your postcards to recipients before they arrive, generating additional excitement and anticipation.

3. A/B Test Campaign Variations

Experiment with different postcard designs, headlines, and CTAs. Testing multiple versions helps determine which design resonates most with your audience.

Conclusion: Maximize Your Holiday Sales with Kessler Creative

Seasonal EDDM campaigns are a powerful way to connect with customers during the holidays. Whether you’re promoting Halloween events, Black Friday sales, or New Year’s Eve parties, Kessler Creative’s expertise ensures your message is delivered with impact. With carefully designed postcards, tracking tools, and USPS integration, your campaign can achieve outstanding results.