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Sales and Marketing Tips for Startups
Marketing done right can be an incredible advantage for the development of your company’s new business. Done wrong, however, it can seem as if you’re simply throwing money away. Small business owners must be all things to all parts of their business. While it can be difficult to master all…
Read MoreChanging the Direct Mail Game – Digital Direct Mail
Advertisers can now take their direct marketing programs to new levels with Digital Direct Mail. It’s no longer print vs. digital – it’s print and digital… Digital Direct Mail is an exciting program which enables our advertisers to reach intended target audiences for immediate response. Combined with a traditional direct mail campaign,…
Read MoreLow Cost – High Impact Small Business Marketing
When it comes to making a strong impact, postcard marketing remains one of the most reliable and versatile ways to advertise your business’s products or services. Cost vs. Results Looking at the field of marketing channels available for today’s small businesses, postcards can be a hidden gem when it comes…
Read MoreThey’re Coming: Are You Ready for Psychographics?
Written by: Heidi Tolliver-Walker – Published: August 15, 2018 Re-posted with permission: USPS Library’s Business Trends & Insights Digest Just when printers and MSPs are becoming more comfortable with more detailed demographic targeting, the use of psychographic targeting is growing. Are you ready? Here are two television ads. How do they make you…
Read MoreResurgence: Postcard Advertising
Marketer’s today place considerable emphasis on digital marketing initiatives and often, traditional yet proven methods become forgotten in the mix. This has had an interesting effect on some traditional acquisition channels. As an example, direct mail postcards are much more effective today than just a few years ago.…
Read MoreKessler Creative is Proud to Support HopeNow
More than 9,500 children crowded into the Amway Center Concourse on Sunday, July 29th, for Central Florida’s biggest back-to-school event. Many of Orange County’s school-aged children live in poverty and the HopeNow Foundation annual event is a great opportunity for all kids to feel good about themselves on the first…
Read MoreKessler Creative Recognized with Nine Florida Print Awards
On the evening of Saturday, July 20, the Printing Association of Florida (PAF), hosted the 31st Annual Florida Print Awards program. Executives from more than 100-member companies attended to celebrate the best in Florida print media and printing services during the annually-held program which was held at the Wyndham Grand…
Read MoreMarketing Tips for Political Campaigning
Is your team building a winning political campaign for the 2018 Mid-Term Elections? Let’s look at several tips for building a strong campaign strategy for your candidate. Do Your Research: Provide adequate time and research to understand the playing field on which your campaign is figuratively walking. Who are your…
Read MoreVideo: Re-Imagine What Mail Can Do
The time has come. Mail is primed to help to improve the customer experience and drive your business forward. See how the latest innovations from the U.S. Postal Service give you the tools you need to deliver more delight to your customers. Informed Delivery is an amazing new tool for both…
Read MoreWe’re Hiring Motivated Candidates
Kessler Creative, a fast-growing marketing and direct mail company located in the Mandarin area of Jacksonville, Florida, is seeking to fill the positions listed below. If you’re looking for an opportunity to work in the exciting print and digital advertising industry with a leader in creative sales and marketing, consider…
Read MoreSuccessful Real Estate Executives Benefit from EDDM
Anyone with a product or service to sell is consistently looking for the best way to promote their business and the goods they sell. The real estate business is no different. Most successful real estate brokers and agents alike, already know the best secret for effective marketing. Through extensive trial…
Read MoreJax for Javi Reception held June 28 in Mandarin
Kessler Creative played host to a gathering of Northeast Florida business owners and community leaders last evening in support of a long-time Kessler Creative customer, Javier Manjarres. Javi, as he’s known to family and friends is a 2018 Republican Candidate for Florida’s 22nd Congressional District of The United States House of…
Read MorePrint Evolution Offers New Opportunities for Advertisers
Today’s printing industry is quickly evolving and is no longer segmented as it was just a few years ago. Signage or sign printing is no longer the scope only of sign companies any more than direct marketing programs are only for commercial printers. These days, variation is the key to…
Read More4 Tips for Using Deadlines to Increase Consumer Response
Have you ever received a mail piece that gave you no reason to act immediately? Where did that mail piece end up? Without a sense of urgency or a deadline, your consumers virtually have no reason to act on your offer, leaving your response rates in the trash can with…
Read MoreInformed Delivery Expands the Reach of Direct Marketing
Continuing the conversation to help our clients and colleagues gain insight into the benefits of the USPS Informed Delivery program, let’s look into how direct marketers can use the program to add touch points, increase impressions and digitize direct mail campaigns. From our last post, we learned Informed Delivery provides eligible residential…
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