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Creating Powerful Direct Mail Campaigns
The purpose of a direct mail campaign is to transform recipients of your campaign into purchasers of your product or service. Working with an experienced direct mail company to develop an effective mailer is essential to your campaign’s success. However, understanding just how to create an effective mail piece is just as important…
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Direct Mail Postcard Services – Reinvented
Much of the direct mail postcard industry has become automated, turn-key and much less than personable. Our goal is to deliver your advertising message to your audience, on schedule and under budget – Every time. To get this accomplished efficiently, we get to know your products and services, we listen to…
Read MoreInformed Delivery Continues to Add Subscribers
Have you signed up for Informed Delivery yet? It’s free and makes your life a little easier! With no cost to sign up and no additional charges for any of the added enhancements of this valuable tool, more than 13 million users already enjoy the benefits and rewards of Informed…
Read MoreSoft-Touch Print Finishing
The term “Soft-Touch” is used to refer to any finishing method adding a soft or slippery feel to print materials. Unlike most design elements which appeal to the sense of sight, a soft touch finish allows a printed piece to gain distinction by stimulating the sense of touch. Sometimes called…
Read MoreA Quick Lesson in Commercial Printing
Commercial Printers in Jacksonville, FL Using a computer and desktop printer to transform digital projects into physical documents, you’ve likely done your own printing. However, commercial printers offer many advantages small businesses cannot ignore. They allow you to focus on what you do while saving your business time and money.…
Read MoreUSPS Postage Rate Increases Begin January 27, 2019
The U.S. Postal Service (USPS), will implement new postage rates for most mailing and shipping products beginning on Sunday, January 27, 2019. The proposed prices will raise mailing services product prices by approximately 2.5 percent. Shipping Services price increases will vary by product. For example, Priority Mail Express will increase…
Read MoreKessler Creative Recognized as Corporate Member of the Year
The NE Florida Postal Customer Council recently honored Kessler Creative during their annual holiday gala as Corporate Member of the Year! We’re honored with this recognition and we are very proud of our relationship with the NE Florida PCC! The Postal Customer Council program is a valuable resource for business…
Read MoreHow BIG Jobs are Printed
Wide Format Printing Wide format printers support any printing widths between 18 and 100 inches and printers supporting more than 100 inches are considered “Super Wide” or “Grand” format printers. Wide-format printing often employs a roll of material rather than individual sheets and used to print such things as posters,…
Read MoreThe Value Propositions of Direct Mail
Direct mail is far from out of style! Creative designs and innovative technological engagement efforts have set direct mail as a powerful and response-driven strategy. Direct mail generates responses and delivers a higher ROI with a detailed plan and measurable goals in place. Let’s take a quick look at some…
Read MoreA Story of Entrepreneurial Growth
In 2007, Dina and Keith Kessler purchased a design and print agency with 10 employees and a modest printing operation. This purchase benchmarked the beginning of Kessler Creative. Today, their company has grown to more than 60 employees, serves thousands of customers throughout the United States and has recently been…
Read MoreSales and Marketing Tips for Startups
Marketing done right can be an incredible advantage for the development of your company’s new business. Done wrong, however, it can seem as if you’re simply throwing money away. Small business owners must be all things to all parts of their business. While it can be difficult to master all…
Read MoreChanging the Direct Mail Game – Digital Direct Mail
Advertisers can now take their direct marketing programs to new levels with Digital Direct Mail. It’s no longer print vs. digital – it’s print and digital… Digital Direct Mail is an exciting program which enables our advertisers to reach intended target audiences for immediate response. Combined with a traditional direct mail campaign,…
Read MoreLow Cost – High Impact Small Business Marketing
When it comes to making a strong impact, postcard marketing remains one of the most reliable and versatile ways to advertise your business’s products or services. Cost vs. Results Looking at the field of marketing channels available for today’s small businesses, postcards can be a hidden gem when it comes…
Read MoreThey’re Coming: Are You Ready for Psychographics?
Written by: Heidi Tolliver-Walker – Published: August 15, 2018 Re-posted with permission: USPS Library’s Business Trends & Insights Digest Just when printers and MSPs are becoming more comfortable with more detailed demographic targeting, the use of psychographic targeting is growing. Are you ready? Here are two television ads. How do they make you…
Read MoreResurgence: Postcard Advertising
Marketer’s today place considerable emphasis on digital marketing initiatives and often, traditional yet proven methods become forgotten in the mix. This has had an interesting effect on some traditional acquisition channels. As an example, direct mail postcards are much more effective today than just a few years ago.…
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