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Direct Mail: The Love Letter of Marketing
In today’s ever-expanding digital age, businesses are having to adapt quickly to keep up with current trends and practices for marketing to their consumer audiences. While the influx of digital ads, social media, and e-blasts have been significant, direct-mail is still a large player. You might be asking yourself; how…
Direct Mail and Politics
Get Your Message to Voters Political Mail is an easy way to promote candidates and get messages to voters. Flyers, brochures, letters, and postcards are cost-effective, memorable ways to send political direct mail to your target audience. If recent elections have taught us anything, it’s that the political environment is…
Reach Your Audience with a Targeted Direct Mailing List
The mailing list is one of the most important aspects of any direct mail campaign. Get your message in front of the right audience, and you’ve won half the battle. Send your message to the wrong people, and your campaign can take a turn for the worst. Targeted mailing lists…
Being Thankful in the Workplace
With the Thanksgiving holiday fast approaching, now is the time to recognize all that we are thankful for. Being thankful, however, is not only important during this festive season, but also plays a powerful role in the workplace! While showing gratitude in the workplace has been proven to boost individual…
Paper Prices Continue to Rise
The pandemic has caused dramatic shifts in operating patterns within the paper industry. This has produced fluctuations in pulp and paper supply/demand, and recurring price increases. While manufacturers and distributors have absorbed some of this increase, prices for paper products that use pulp have risen 7 to 15 percent across…
Kickstart Your Holiday Marketing
With the holiday season around the corner, it’s time for marketers to begin brainstorming new ways to stand out from the competition. In today’s ever-changing environment, it’s important to begin planning for the holidays well in advance. You may think it’s too soon to launch your holiday marketing strategy and…
Selling the Experience: An Interview
Within a company, the sales department plays a crucial role in the success of the business. Their unique role is to bridge the gap between the prospect’s needs and the products/services that fulfill those needs. Excellent salespeople not only generate the sales, but they also leave a long-lasting impact on…
Why Choose the Right Paper?
When creating a direct mail piece, choosing the right paper can make or break your campaign. Paper options are virtually endless! Paper weight, color, and finish only scratch the surface of what’s possible. Paper stocks have nearly any characteristic you can imagine. Ultimately, whatever paper you choose for the job…
Perfecting the Call to Action
Learn More. Click Here. Add To Cart. How do these phrases make you feel? Do they make you want to click on a button or link? If you answered yes, they are doing their job effectively! With the right message, these phrases urge you to take action — whether that’s…
Intelligent Mail Barcodes (IMb) – What Are They and Why Are They Important?
You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines. But what do they really consist…
The Finish Line: An Interview
It is always a reality that every beginning of a project will surely have an end. In a well-organized industry, every stage of production requires specialty and professional individuals. One of the most crucial stages is the finishing stage. At this stage, final and important steps are taken to bring…
BOLD AND BRIGHT: WHY THIS DIRECT MAIL CAMPAIGN WORKS
While many businesses often overlook the impact of direct mail marketing, statistics show that it is still one of the most effective marketing tools today. Not only is direct mail great at generating new leads and retargeting old customers, but it also creates brand awareness. To this day, direct mail…
Millennials and Mail
In today’s Digital World, everyone is experiencing Digital Overload (seeing too much digital media). Digital marketing experts estimate that most Americans are exposed to 4,000 to 10,000 digital ads every day! Competing for the attention of your potential customer is getting tougher and tougher! One particular customer segment companies are…
Take Informed Delivery to the Next Level
Hopefully you’ve had the chance to sign up for Informed Delivery, a free service from the United States Postal Service that sends you a daily preview of what’s coming to your mailbox. The USPS scans the front image of a letter-size mailpiece that runs through their automatic mail sorting system,…
Designing to Sell: An Interview
It’s true: good design attracts good customers. Understanding how design plays a critical role in your marketing and sales campaign is crucial. We sat down with Creative Director Kim Collier to learn more about designing to sell! Kim Collier is the new Creative Director here at Kessler Creative, but she…