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Maximizing Direct Mail ROI: DIY or Use a Mailing Company?
Can employing the services of a mailing company actually improve your direct mail campaign’s return on investment (ROI)? Small businesses often try to take on the task of creating their own direct mail in an effort to save themselves the cost of using a mailing company. Trying to do this…
In the Spotlight
As a widely recognized leader in the design, printing, advertising and mailing services industry, Kessler Creative has been constantly commended for its determination to achieve excellence. Through the years, that determination has led to our acquisition of state of the art digital imaging and printing equipment as well as the…
Top 10 Reasons to Try Direct Mail
In challenging economic times, businesses are allocating their marketing investments more into direct marketing. It doesn’t matter what type of business it is, the common goal of business owners is to acquire more clients and grow sales. Direct mail is the proven avenue to achieve those goals. So here are…
Design: It’s Important For Your Business
The First Impression Matters! In the business world, first impressions do matter and for some companies it can mean the difference of gaining a new client or having them go elsewhere. Just like you go out of your way to impress a client with your services or customer care, you…
Control the Outcome of Your Direct Mail Campaign
First-time direct mail clients often ask this question: What response rate can I expect from my direct mail? Understanding rates and statistics are beneficial to helping you manage your expectations. According to the Direct Marketing Association, the average response for a direct mail campaign is around 2-4% depending on the…
How to Keep Your Customers
Getting new customers can be a challenge but what about keeping the ones you have? You’ve heard it said that it’s cheaper to keep a customer than to go out and get a new one so how can you make sure that you keep the valuable customers that you do…
Design Matters
Here are three marketing rules every business should know about. Before you start your direct mail campaign, launch your new website, or print flyers for your upcoming events, consider these principles. Why Design is Important In the business world, first impressions do matter and for some companies it can mean…
How to Build and Maintain an Effective Email List
Email marketing is a great way to stay in touch with your clients and keep them informed of news and special offers. It is cost-effective and offers one of the highest ROI. But for an email campaign to be effective, there has to be an uptodate email list. There are…
Sell Your Solution
For businesses, there can be a temptation to saturate your marketing efforts with information about your company and all of the qualifications your business has. While this is not always a bad thing, most people just want to know how your product or service can be a help to them.…
Why Use SMS Text Message Marketing?
Mobility is a fact of life today with cell phones, smartphones, tablets and many other devices delivering telephony support along with rich media resources. Text Message Marketing (SMS) is a great way for businesses to build an ongoing communication with consumers. 95% of text messages are opened within 5 minutes…
Tips for Marketing to Seniors
Did you know that senior citizens control more than 70% of disposable income in the United States? In other words, one-third of the nation controls two-thirds of the spending capital. To put it simply, seniors are buying! “The senior segment of the 55-plus demographic is most likely to sit down and read your…
8 Seconds Later: Do You Have Their Attention?
Keep Their Attention For More Than 8 Seconds Your visual and written message must catch the reader quickly With direct mail, you have only six to eight seconds (yes seconds!) to grab your reader’s attention. Your design must get the reader to take notice quickly. Is it relevant, colorful, and…
Testing 1…2…3
Direct mail marketing can at times include some guesswork on your part. Where should it go and who should it go to? What should it say? What day should it be mailed out? With direct mail, the answers to these questions may not be the same for everyone but there…
4 Reasons People Respond to Direct Mail
Why People Respond To Direct Mail You are getting ready to send out your first direct mail campaign – what do you do to get people to respond? Instead of wasting your time rewording the 4th sentence on the back of your postcard or picking out the perfect shade of…
What’s to Love About Direct Mail?
Let’s talk about the reasons to love direct mail! We feel pretty strong about it and the main reason we love it so much is because we see it work. We not only work with customers every day to help grow their businesses with direct mail but we also use direct…